Tue.Jul 05, 2022

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Firms Struggle To Embed Sustainability In Customer Journeys

Forrester eCommerce

CX leaders can ensure that sustainability is more than just good words and intentions by weaving their firm’s sustainability goals into customer journeys as they unfold. But many CX pros miss the opportunity because they: Fail to make sustainability real. In countries like France and Italy, a growing number of organizations are clarifying their purpose […].

Customer 370
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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

Retailers’ attitudes about ecommerce have undergone a series of rapid evolutions over the last two years. In the early days of the pandemic it was a scramble to ramp up (or create) digital capabilities. Then, once basic digital offerings were in place, merchants began to consider how to make these ecommerce advancements permanent in preparation for the “New Normal.”.

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The Convergence Of APIs And EDA: Roche Sets An Example

Forrester eCommerce

A digital business is one with technology at the core of its business model, meaning that software is the expression of the business. A truly digital business quickly implements and continuously improves all its policies, processes, and procedures in software. It is widespread knowledge that APIs are key to becoming digital by building a platform […].

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Reports: Amazon Delays or Cancels 16 Warehouse Openings as Ecommerce Spending Slows

Retail TouchPoints

Amazon has delayed or canceled plans for at least 16 U.S. warehouses according to multiple local media reports. This scaling back follows a disappointing Q1 2022, during which the ecommerce giant reported a $3.8 billion net loss, which was partially driven by $6 billion in added costs — including the cost of operating its massive fulfillment network.

eCommerce 302
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How BB Wheels Made the Jump to B2B with BigCommerce

BigCommerce

With more than a decade in business, BB Wheels is a small, family-owned business located in Albany, Minnesota.

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Lululemon Expands to Spain With Two Stores and Country’s Own Website

Retail TouchPoints

Spain will become the ninth European country with a lululemon retail presence when the retailer launches a Spanish-language website later in July and opens stores in Madrid and Barcelona in September 2022. The brand already operates nearly 40 stores and three local-language websites in France, Germany, Ireland, the Netherlands, Norway, Sweden, Switzerland and the UK, but Spain will be the first new European country lululemon has moved into since 2019.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commer

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Why the Clock is Ticking for Brands to Adapt to the Age of TikTok

Digital Doughnut

Social media is revving up for its next gearshift, and this one is all about video. With giants such as Meta planning significant platform re-routes — including Instagram’s move from photo-sharing app to video hub — predictions are growing that we’re heading into a third era where the content served by social platforms is becoming more video centric, and looking increasingly like TikTok.

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Keeping Shelves Stocked During a Summer of Illness Uncertainty

Retail TouchPoints

Prior to the pandemic, summer was predictably a time of low illness, but overall trends as of this writing in the middle of June 2022 suggest we won’t see the traditional relief. We still have lingering flu cases, a slight uptick in unseasonal RSV cases, and omicron subvariants (BA.4 and BA.5) now represent at least 13% of new coronavirus cases in the U.S., which is likely based on undercounted case data.

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The Very Group appoints Lionel Desclée as group CEO

365 Retail

The Very Group, operator of multicategory digital retailers Very and Littlewoods, has appointed former president and CEO of Walmart Japan Lionel Desclée as group CEO. He will join on 19 September 2022. Current group CEO Henry Birch will step down on 24 September 2022 after four and a half years in the role. Lionel will join The Very Group from McKinsey & Company, where he is a senior advisor.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A Practical Guide to B2B Content Marketing

Digital Doughnut

Content marketing is now an integral part of digital marketing. It is one of the best ways to build trust and acquaintance with your targeted audiences. Especially in the B2B space, it has gained tremendous attention for varied reasons. B2B content marketing now gives exciting opportunities to businesses of all sizes to innovate with customer engagement without depleting a huge marketing budget.

B2B 111
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Here come the real fashion police

RetailDive

Momentum is building to more forcefully regulate the apparel industry, which has poor track records on workers’ rights and the environment.

Fashion 117
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Beyond Beauty: Your Online Brand is More Than Good Content

ChannelAdvisor

If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. And yes, your visual identity and eye-catching campaigns are integral to your brand, especially in the beauty space. . But there are many more ways to cultivate and enhance your brand across the evolving e-commerce landscape.

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Kohl's turns its attention to its real estate assets

RetailDive

The company once rejected the idea of selling and then leasing back its stores, but with takeover talks over, the retailer seems to be changing its mind.

Retail 111
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Retaining loyalty in uncertain times

365 Retail

Recently GFK ’s closely-watched consumer confidence index hit -40, its lowest score since records began in 1974. With the cost of living on the rise, many consumers will be driven by price points and could start shopping around for the best deal rather than buying from or visiting their typical favourite brands. While it’s essential to accept that some customers will look to other brands in this current economic landscape, it will forever be true that the best customer is the one you already hav

Leisure 72
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Pursuing global expansion, Lululemon enters Spain

RetailDive

The company plans to quadruple international revenues by 2026. As it pursues growth in Europe, an entry into Italy is also in its sights.

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How retailers can capture customer loyalty during a cost of living crisis

365 Retail

Rising inflation is a concern for retailers across the globe. Customers are becoming more vigilant about spending money. Equally, retailers are faced with increased cost prices. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Here’s what retailers can do to build loyal relationships during the cost of living crisis: Start with empathy .

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Localizing and scaling e-commerce through public web data

RetailDive

How to truly understand your customer, outshine your competition and keep up with growing demand in the global e-commerce market.

eCommerce 111
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Metaverse: Real Estate of the future?

365 Retail

As the world opens up after the turmoil of the Covid-19 pandemic, retailers are once again competing for physical space to generate sales and build their brand presence. However, the dawn of the metaverse has created a new option for brands, in the form of digital real estate. The metaverse is still in its infancy, but there are many notable players who are showing their commitment to the concept by making their presence known in the digital world.

Fashion 72
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Nike attributes digital revenue growth to demand across mobile apps

RetailDive

The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

Mobile 107
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eBay’s sponsorship of Love Island ushers in fashion industry change

365 Retail

An eCommerce powerhouse, eBay is no stranger when it comes to being a digital commerce trend setter. Known as the “go-to” site for selling pre-loved goods, eBay is once again at the helm of industry change by becoming this season’s sponsor of Love Island. With fast fashion (AKA disposable fashion) quickly losing its appeal, especially among those 30 years old and younger, the timing of this sponsorship couldn’t have been better.

Fashion 59
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Fabletics opens first Yitty shop-in-shop

RetailDive

The brand has launched several new apparel collections over the past year, and aims to open 30 more stores in 2022.

Apparel 88
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Small Brands Should Decide When to Upgrade to Custom Packaging

Smile.io

Many small brands wonder when to make the leap from unbranded to branded custom packaging. In a largely digital world, most small brands want to stand out as much as possible. That means serving customers on their entire journey with your brand, all the way to the packaging they receive it in (and beyond!) It’s all part of creating a memorable, shareable user experience.

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Beyond Beauty: Your Online Brand is More Than Good Content

ChannelAdvisor

If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. And yes, your visual identity and eye-catching campaigns are integral to your brand, especially in the beauty space. . But there are many more ways to cultivate and enhance your brand across the evolving e-commerce landscape.

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How Your Ecommerce SEO Can Help You Grow Your Business?

Ecommerce Guru

Did you know that mastering ecommerce SEO can do wonders for your ecommerce business? Yes, it does! For an ecommerce seller like you, your only wish is to get more online traffic and sales. Isn’t it? SEO is one of the best methods when we look for getting higher traffic to an online store. But is it that much easier to do? No! As you know, ecommerce sites mainly focus on highlighting their products or […].

SEO 52
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A Guide To Navigating True Social Equity In Cannabis

Korona

The medical and recreational marijuana business is booming across the country. In every legal state, entrepreneurs are trying to get cultivation operations, cannabis products, and dispensaries in motion. But the barrier to entry is difficult to hurdle, with licensing, real estate, and financing requiring significant capital , and political know-how all factors in the process. .

POS 52
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Sneaker resale platform StockX cuts staff

RetailWire

StockX has laid off eight percent of its workforce in response to “macroeconomic challenges.” The sneaker resale platform is taking action to cut costs following two years when it posted record sales.

Article 52
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A Guide To Navigating True Social Equity In Cannabis

Korona

The medical and recreational marijuana business is booming across the country. In every legal state, entrepreneurs are trying to get cultivation operations, cannabis products, and dispensaries in motion. But the barrier to entry is difficult to hurdle, with licensing, real estate, and financing requiring significant capital , and political know-how all factors in the process. .

POS 52
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Costco requires membership to fill up at NJ clubs

RetailWire

Reversing a long-held open policy, Costco gas stations in New Jersey will now require customers to have a club membership to fill up their tanks. A basic membership costs $60.

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La-Z-Boy makes 'structural changes' across supply chain to tackle backlog

RetailDive

The furniture retailer is leasing manufacturing plants in Mexico and adding suppliers to lower lead times.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.