Forrester eCommerce
FEBRUARY 4, 2020
SAP today announced that it will continue to support customers on Business Suite 7 until 2030. This won’t surprise many people, because the 2025 deadline was unrealistic given how slowly SAP’s customers are moving to S/4HANA. It was never likely that SAP would risk its €11.5 million maintenance stream by switching off support for a […].
Kissmetrics
FEBRUARY 4, 2020
If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. It’s so effective that it drove 18,800 visitors to my site in the last 3 months.
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Forrester eCommerce
FEBRUARY 4, 2020
Google’s parent company, Alphabet, released earnings on Monday. For the first time, the company more specifically broke out YouTube and Google Cloud’s revenues, which gives us better insights into the growth of the overall ad business and how much Google is investing in Cloud to be its next big cash cow. What we learned […].
BigCommerce
FEBRUARY 4, 2020
The history of commerce is, in many ways, a history of the world.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
FEBRUARY 4, 2020
It has been quite a start to 2020, and we’re barely out of January! China reported its first death from an unknown type of coronavirus; basketball legend Kobe Bryant, his daughter and seven others were killed in a helicopter crash (#mambaforever); and more than 50 bushfires are still burning across Australia. In the face of […].
Omnisend
FEBRUARY 4, 2020
Sending out an email to your list of subscribers can feel like a little adventure. You carefully select the subject line, brainstorm the content and work hard to make your call to action that extra bit more appealing. But then, the numbers roll in and… it’s not what you expected. To make sure that doesn’t Read more The post Email List Cleaning – Give Your Email Marketing a Fresh Start appeared first on Ecommerce Marketing Automation | Omnisend.
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GetElastic
FEBRUARY 4, 2020
Big data has been a clear focus and business case for some time now, with organizations making major strides in how they put data to use. Whether it is to better understand customers or business processes, data is a driving force in most digital transformations. Data is especially important when it comes to implementation of ecommerce platforms and new selling strategies, as data collection and how to use it should be the driving forces in what tools and vendors you choose to align with.
Forrester eCommerce
FEBRUARY 4, 2020
I started last month as the newest member of Forrester’s Infrastructure and Operations (I&O) team. Lauren Nelson recently moved from analyst to RD on the I&O team, and I will be taking over her cloud management coverage. I’ve been in high tech for almost my entire life, in fact, I’m a Silicon Valley baby. That’s […].
BigCommerce
FEBRUARY 4, 2020
The history of commerce is, in many ways, a history of the world.
Forrester eCommerce
FEBRUARY 4, 2020
I talk to lots of marketing and CX professionals as part of my job. I kept hearing over and over how both groups were struggling to secure buy in, differentiate, and win over customers. I also heard story after story of marketing and CX pros at odds with each other. They were working in opposite […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Wiser
FEBRUARY 4, 2020
In simple terms, the goal of any business is to make money. Buyer personas help achieve that goal. But what are buyer personas and how can you create better personas that make your business more money? Let’s find out. Buyer Persona Definition. Buyer personas are detailed representations of your ideal customers. Personas explore the who, what, where, when, and why of your target customers.
Forrester eCommerce
FEBRUARY 4, 2020
Insurers are spending billions of dollars to modernize claims management. Traditional insurance carriers such as China Pacific Insurance (CPIC) are investing in emerging technologies such as AI, which is among the top technologies to invest in for insurance companies in 2020. CPIC has accelerated its transformation into a digital insurer by applying computer vision in […].
TradeGecko
FEBRUARY 4, 2020
The rise of eCommerce and the digital consumer has brought with it, higher consumer expectations than ever before. Next-day or even same-day delivery has become the norm and merchants that are unable to meet these expectations often find their growth stagnates or even declines.
Forrester eCommerce
FEBRUARY 4, 2020
Goldman Sachs has already partnered with Apple on its credit card, and we now hear that the firm is close to striking a deal with Amazon on small business lending. What does it mean, and should traditional banks be worried? Watch the video below to hear my take on why this matters.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ecomdash
FEBRUARY 4, 2020
Studies show more purchasing decisions are made from emotion than logic. Here's how to incorporate better emotional marketing into your ecommerce campaigns. The post How to Master Emotional Marketing appeared first on Ecomdash.
ROI Revolution
FEBRUARY 4, 2020
Published February 4, 2019. Described as a tool to find inspiration, Pinterest is now the third largest source of referral traffic on the web and the latest internet company to find its way into generous returns using paid ads. The platform recently expanded its ad offerings and just saw a 47% year-over-year increase in revenue. Pinterest specifically notes that its focus on ecommerce is yielding improved results.
A Better Lemonade Stand
FEBRUARY 4, 2020
We know how overwhelmed entrepreneurs can feel during the setup process—this post gives you 12 things you need to do to get your online store set up right. The post Online Store Set Up: 12 Things You Must Do to Get Your New Store Up & Running appeared first on A Better Lemonade Stand.
Profitero
FEBRUARY 4, 2020
Click and collect? In-store pickup? BOPIS? BOPUS? These are all eCommerce buzzwords that have emerged within the past several years to describe the same concept. Click and collect has become a common approach for major retailers to compete with online giants, such as Amazon, by combining digital experiences with physical storefronts — but what exactly is it?
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
retailnext
FEBRUARY 4, 2020
We live in a rapidly advancing technological world, where technology is disrupting the way every industry does business. In retail it is helping create better customer experiences, streamline B2B and B2C operations, and provide better products and services. The retail industry in the United States has become heavily dependent on technology and tech-oriented marketing, and the future is digital.
Ecommerce Guru
FEBRUARY 4, 2020
The E-commerce business has held the web with such power that its essence is emphatically felt in each niche and corner of world markets. Item pictures assume a significant job and their effect on e-Commerce business is extremely gigantic. You should understand certain facts in photo editing for e-commerce and there are some tips from which top 5 among them are detailed below: Start with the Perfect Plan: Define the type of images you will.
Dynamic Action
FEBRUARY 4, 2020
Most retailers today have a data lake that they are pumping a variety of data streams into constantly. Unfortunately, many retail brands find themselves continually allocating resources to handle the quality and timeliness of the data pipelines —and they don't see an end in sight. But without constant attention, applications and their data science-dependent work streams are unable to operate as planned.
AcquireConvert
FEBRUARY 4, 2020
This is a practical guide to Shopify SEO. I’ll walk you through each step in the ecommerce SEO process. In this in-depth free training course you’ll learn: Table of contents Shopify SEO basics Shopify keywords research Shopify website architecture Shopify on-page SEO If you sign up to my supplementary email course you can also learn: […]. The post Shopify SEO: Complete Ecommerce Guide [2020] appeared first on AcquireConvert.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Smile.io
FEBRUARY 4, 2020
Growing your customer base is important for any business, especially new ones. Without customers, how can you grow sustainably and make profit? Your customers are your brand’s lifeblood, but in order to increase your customer base, you need to understand what a customer base is in the first place. To put it simply: a customer base is made up of your most loyal and engaged customers.
ChannelAdvisor
FEBRUARY 4, 2020
The B2B e-commerce landscape sure has changed — and not just a little. As recently as a decade ago, business-to-business buyers were still happy to research and purchase products using paper catalogs, standard deliveries and even landline phones. . Not so today. Now that search, smartphones and same-day shipping are the norm, offering such antiquated methods would be laughable to many.
iQmetrix
FEBRUARY 4, 2020
Mobile technologies are no longer a thing of the future; they’re today’s necessity. Found in the pockets, backpacks, and, briefcases of almost every person on earth, mobile devices are convenient and powerful and have changed the consumer perception of on-the-go tech.
Heartland
FEBRUARY 4, 2020
With your enchanted window displays now stored away, your holiday hours back to normal, and your after-Christmas sales complete, it's time to get a move on your late-winter and early-spring Immediates buys.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
MakeWebBetter
FEBRUARY 4, 2020
Boost your business with the fine art of reward points this Valentine’s Day! Valentine’s Celebration extends to week-long events from rose day to Valentine’s Day. But, it doesn’t end there. The month of February is considered the month of Love, Romance & Giftings. Couples, friends, and even singles celebrate these days in their own ways. […]. The post 5 Ways To Influence Buyers This Valentine’s Season With Reward Points appeared first on MakeWebBetter.
Payoneer
FEBRUARY 4, 2020
Have you taken your eCommerce business as far as you can? For many successful sellers, there comes a time when your store has reached an inflection point and can no longer scale up. If so, it may be time to consider selling your business to a third-party vendor and reinvesting your profits into your next great idea. Before you’re able to sell your business, there are several factors you should take into consideration, including: Valuing your store – Assessing how much your store is worth helps e
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