Wed.Oct 30, 2019

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How to prepare for the expansion of voice commerce

GetElastic

Customers have been accustomed to modes of communication with businesses that often require a lot of manual effort: filling a contact us form, dialing a toll free customer service number and then waiting for a customer service rep, etc. This is where voice-enabled technology can make this process frictionless. Here are three key reasons why a voice-first strategy should be a part of your business initiative: Voice is the future of search: With 25% of consumers agreeing, the future is headed to a

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Will Counterfeit Product Concerns Doom The Resale Market?

RTP blog

While resale is clearly thriving, with the market expected to generate $51 billion in revenue by 2023 , its growth could slow if consumer concerns about product authenticity mushroom. Suspicions that some secondhand products bought on resale sites are counterfeit include an allegation that the authentication process conducted by The RealReal isn’t as in-depth as the company makes it appear.

Marketing 150
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How To Start Building Loyalty with Social Proof

Smile.io

You are looking to build a l fierce community around your business. You know that creating an online store is easier than ever, and many people are selling the same thing online. So how do you differentiate yourself and your brand? You do it by building an amazing and loyal following. This post will be a mini-guide that shows you how to create loyalty by utilizing social proof.

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Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Forrester eCommerce

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands.

B2C 314
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Deconstructing The “Magic” of Data Science in Marketing

Optimizely

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter, answering these key questions: What makes us believe in our data science discipline? Why should our clients trust our data science? How do we prioritize client value and outcomes?

Marketing 199
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Predictions 2020: Automation Strike Teams And Services Rise To Fend Off A Paradox

Forrester eCommerce

Read the top 3 predictions for the automation market from Forrester Research analyst Chris Gardner.

Marketing 319

More Trending

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Modern Retail Planning Anticipates Customer Intentions

Forrester eCommerce

Don’t just satisfy customers, anticipate their every desire! One of our retail clients told me “No one rewards you for merely satisfying customer demand. These days you need to be three steps ahead.” “you must embed superior retail planing, to anticipate their whims and desires!” Finger in the air techniques used to do the trick. […].

Customer 150
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Adapt by Omniconvert – an eventful conference

Omniconvert

One day of Adapt – a story to remember October 29th, 2019 will be a day to remember for all e-commerce specialists out there. Adapt by Omniconvert had its results brought to light, accompanied by a large crowd of experts in digital marketing, entrepreneurship, strategy, and analysis. As soon as our CEO, Valentin Radu, uttered the first words of Adapt, our newest… The post Adapt by Omniconvert – an eventful conference appeared first on ECOMMERCE GROWTH Blog.

Events 106
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Predictions 2020: Approaches To Customer Insights Evolve

Forrester eCommerce

Customer 275
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Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

Inflow Insights

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching. To accomplish this, they are using their machine learning AI to figure out which ad type is “relevant” to a given search.

PPC 99
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The White Label World Expo UK

Retail Technology Review

The White Label World Expo is the leading online retail sourcing show, making it the perfect destination for manufacturers to showcase their products to a rapidly growing market. Based in four countries over three continents, it truly is a global event reaching a truly global audience.

Events 70
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How to Execute Best WooCommerce Sales Ideas this Holiday Season?

MakeWebBetter

You can connect this better, only if you are not under the influence of Amazon, Flipkart, or Alibaba or any million-dollar eCommerce firms. Every day, people arrive at your WooCommerce store. They visit your site, take a look at your products, but don’t buy them, or hardly a few converts. If you think, getting good […]. The post How to Execute Best WooCommerce Sales Ideas this Holiday Season?

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4 User Experience Myths That Trap Marketers

ROI Revolution

Published October 30, 2019. User experience (UX) refers to the overall experience someone has on a website or application, particularly in relation to how easy, straightforward, and enjoyable it is to use. As the catalyst for the overall feeling someone associates with your brand, a good user experience and good brand identity go hand in hand. User experience is vital to the way someone experiences your brand.

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Shopify Analytics Guide: Everything you Need to Know

Prisync

Running a Shopify store is tough. First, you need to get your products and pricing right. Second, you need to work on your marketing and third, you need to make sure you’re looking at your Shopify analytics to identify any bottlenecks and improve the way your store works. In this post, we’re going to walk.

Shopify 41
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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3 Sure-Fire Tips for a Successful Holiday Season

retailnext

We are approaching the most wonderful, and possibly stressful, time of the year for retailers – the holidays. As you ramp up for the season to ensure your shoppers’ needs are met, below are some tips to consider while planning your holiday strategies. 1 – Create a seamless experience across channels. . The majority of shoppers are still expected to do their holiday shopping in-store.

Gifts 40
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Shopify Analytics Guide: Everything you Need to Know

Prisync

Running a Shopify store is tough. First, you need to get your products and pricing right. Second, you need to work on your marketing and third, you need to make sure you’re looking at your Shopify analytics to identify any bottlenecks and improve the way your store works. In this post, we’re going to walk.

Shopify 40
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Predictions 2020: AI Aspirations Will Both Sizzle And Simmer

Forrester eCommerce

In 2020 companies will become laser-focused on AI value and accelerate adoption. Get Forrester's top 3 predictions for AI in 2020.

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The Benefits of Benchmarking Data: Learn How You Fare Against the Competition

iQmetrix

The following is a guest blog by iQmetrix integrated partner, Statflo. Great customer service generally leads to great customer satisfaction, but it doesn’t tell the full story of your business. Today, customers expect on-demand, personalized, one-to-one experiences. And while great customer service helps you meet these new expectations, you also need benchmarking data to spot and improve areas of strength and weakness.

Blog 36
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Looka Review 2019 (Formerly LogoJoy)

Ecommerce Platforms

It’s no secret that machines have been ruling the world of production for quite some time now. But, admittedly, we never thought they’d start taking over even the field of design this early. All in all, welcome to the era of AI design! And more specifically, welcome aboard the as we roll out the red carpet for AI-based logo creators. So far, Looka is one of the few that are increasingly generating buzz not only among designers, but also online businesses , plus digital marketers.

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What does Brexit mean for ecommerce?

GetElastic

Let’s start with a short definition: Brexit is the process of removing the United Kingdom (UK) from the European Union (EU), following a popular referendum in June 2016. Since the EU consists of a multitude of political and economic agreements, most notably the single market guaranteeing the free movement of goods, services, capital and labor between member states, demerging the two is a complicated task.

eCommerce 102
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5 Tips for Selling Brand Name Products on Amazon

Algopix

Did you know that average sales of more than $12,000,000 take place every single hour on Amazon? With more than 55% of online product searches happening on Amazon, this is one marketplace you cannot afford to take lightly. The growth of online marketplaces has been remarkable. In the US , Amazon alone accounted for more than 43% of online sales in 2016.