Thu.May 27, 2021

article thumbnail

Technical SEO Audits: Tips For Successful Implementation

Kissmetrics

According to BrightEdge, 68 percent of all online experiences start with a search engine , and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. It’s clear why SEO is a top priority for marketers.

SEO 363
article thumbnail

Inspire Trust With Robust, Well-Tested AI-Infused Applications

Forrester eCommerce

Software takes part in almost everything we do, and yes, we do trust that it works! OK, sometimes it fails and it drives us nuts, but in most cases, it does what we expect it to do. How have we learned to trust that software works? Through positive experiences with software that meets our expectations. […].

Customer 312
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Walmart and Gap Partner to Launch Exclusive Home Essentials Line

Retail TouchPoints

Walmart and Gap have entered a strategic partnership to introduce Gap Home , a home essentials brand exclusive to Walmart. The collection, which will launch June 24, will feature more than 400 items across home décor, tabletop, bedding and bath, with styles designed for every space from college dorms to homes. The launch collection was designed with sustainability in mind and features items made with organic cotton and recycled materials as well as quality materials such as denim and chambray.

Arts 306
article thumbnail

PIM Powers Digital Experience: Introducing The Latest Forrester PIM Wave™

Forrester eCommerce

Marketers, eComm directors, data analysts, content operations managers, MDM managers, heads of channel management…these are just some of the roles we talked to for our recently published our Wave evaluation on product information management (PIM) vendors. This diverse set of PIM users reflects how this role has broadened in the world of omni-channel commerce — […].

Channel 275
article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

Widen Collective Offers Retailers Greater Control Over Digital Content

Retail TouchPoints

Widen Collective , a platform designed to help brands streamline their workflow by enriching product data with marketing copy and digital assets, has introduced updates to help retailers scale their content operations. The platform can give retailers more control over their content to better manage its use. Some of the new capabilities include: Product variants: These tools can automate the process of adding descriptions, feature lists or digital assets to individual SKUs by adding attribute ass

Retail 293
article thumbnail

7 Strategies for Memorial Day Sales

Kissmetrics

Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores.

More Trending

article thumbnail

How to Run Ads With iHeartRadio AdBuilder

Kissmetrics

How do you maximize your exposure? If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. What you’re asking is which platforms offer massive traffic and have strong conversion rates. Now, imagine you’re a marketer for a local business. How do you maximize your exposure now? Those digital campaigns with tons of traffic aren’t necessarily the answer for a brick-and-mortar store trying to get their community through the door.

Marketing 259
article thumbnail

Sustainable Apparel Coalition to Publish Products’ Environmental Impact Data

Retail TouchPoints

The Sustainable Apparel Coalition (SAC) and its technology partner Higg have launched the initial phase of a new transparency program that will publicly share environmental impact data about products, beginning with their materials content. The program provides a consistent way for brands, retailers and manufacturers to share sustainability information on apparel and footwear items across categories including water use , greenhouse gas emissions and fossil fuel use.

Apparel 264
article thumbnail

Farmer Boy Builds on Tradition While Preparing for the Future by Replatforming to BigCommerce

BigCommerce

For over 30 years, Farmer Boy has been one of the leading companies in the agricultural industry, offering animal handling…

article thumbnail

Xovis FLOW Helps Retailers Track In-Store Traffic Flow and Patterns

Retail TouchPoints

Xovis , an intelligent people flow solution provider, has launched the Xovis FLOW cloud-based offering. This integrated SaaS solution aims to help retailers understand traffic flow in real time by gathering visitor data from Xovis sensors, with options to expand analytics capabilities. Key features include: AI-powered people counting; Data and alerts in real time; Gender statistics, mask detection and more; Analysis of people flow data with an accessible web application; Seamless integration of

Retail 195
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Retail & Delivery Trends That Are Likely to Remain Post-pandemic

lateshipment

How The Pandemic Affected Retail & Delivery. In the present circumstances (due to the pandemic, of course) trends around the retail and delivery landscape has gone through massive changes across the globe. Physical stores have shut down, there have been disruptions throughout the supply chain, and businesses are left to deal with this mess. On the other hand, the pandemic has also brought a paradigm shift in the way of eCommerce around the world. eCommerce retail sales have increased in the

article thumbnail

Vitamin Shoppe Adds Franchising to its Expansion Strategies

Retail TouchPoints

The Vitamin Shoppe is planning to expand its footprint in the U.S. through a new network of franchise stores as the health and wellness sector booms. For the first time in the retailer’s 44-year history, independent operators will have the chance to open The Vitamin Shoppe stores in their own communities via an omnichannel franchise model. Franchise partners will receive ongoing support from The Vitamin Shoppe for retail operations, supply chain, brand and product marketing, legal, real estate a

article thumbnail

How to Start a POD Store with Shopify and Printful

Ecommerce Platforms

It's tough finding inventory to sell online. However, the print-on-demand (POD) movement allows for a more rapid and simplified process, seeing as how you can still make your products unique, but you don't have to produce or store those items until someone purchases a product from your store. It's an excellent way to make money online, so that's why we made an in-depth guide on how to use Printful with Shopify to build your own print-on-demand store.

Shopify 118
article thumbnail

Trunk Time may be Costing You

Retail TouchPoints

Does anyone actually like returns? Ecommerce retailers are looking for ways to minimize the bottom line impact of returns — some even forgoing recovering the product to save on shipping costs. Meanwhile, an astonishing 78% of consumers surveyed in BOXpoll from Pitney Bowes said their most recent online returns were inconvenient. A dislike of returns may be one of the most unifying sentiments in our culture today.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Spar to invest £125m in business

TalkingRetail

Spar has unveiled plans to invest £125m in its stores, supply chain, and IT over the next 12 months. Managing director, Louise Hoste, told delegates at the Spar virtual conference today (27 May): “Last year was a year which saw accelerated growth as a result of the dedication and focus of our colleagues. Therefore we. This story continues at Spar to invest £125m in business.

Supplies 140
article thumbnail

Best Inventory Management Software: How to Find Your Perfect Fit

ecomdash

Want to know how to find the best inventory management software? This guide explains what to look for to match your particular ecommerce company. The post Best Inventory Management Software: How to Find Your Perfect Fit appeared first on Ecomdash.

article thumbnail

Retail Industry Awards extends entry deadline

TalkingRetail

Retailers have extra time to submit their entries for the Retail Industry Awards, the sector’s most prestigious accolades run by Independent Retail News and TalkingRetail.com. The entry deadline for the awards, which are now in their 26th year, has been extended to 11 June – apart from the Independent Retailer of the Year category. Kim. This story continues at Retail Industry Awards extends entry deadline.

Retail 130
article thumbnail

How to Map the Ecommerce Customer Journey

ecomdash

Map the ecommerce customer journey to improve your online business and perfect the customer experience every step of the way with this guide. The post How to Map the Ecommerce Customer Journey appeared first on Ecomdash.

eCommerce 123
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

SiteGround Review (May 2021): Is It The Best Hosting Platform?

Ecommerce Platforms

Finding a host for your ecommerce site brings up all sorts of questions. Can the host support surges in traffic, especially during the holidays? Are you able to instantly configure a WordPress/WooCommerce site that gets stored on the host's servers? What about email addresses, site backups, and the ongoing costs? These are all valid questions considering an ecommerce shop requires special care and even a little downtime could mean significant losses in sales.

article thumbnail

UpSellit UK Shortlisted for Two 2021 Performance Marketing Awards

UpSellIt

UpSellit UK has officially been shortlisted for two 2021 Performance Marketing Awards ! The Performance Marketing Awards – or PMAs – provide a stage to recognize companies excelling in affiliate and performance sectors. Although this year’s stage is a virtual one, we are incredibly honored to be worthy of a spotlight amongst other industry leaders in the performance marketing space.

Marketing 108
article thumbnail

Funkin Cocktails unveils nationwide summer campaign

TalkingRetail

Funkin Cocktails is kicking off a £1m campaign ahead of summer 2021. The “Best Served Everywhere” campaign will kick-off on 7 June and run until 18 July, across billboards featuring the brand’s Piña Colada, Passion Fruit Martini and Strawberry Daiquiri Nitro Cans in major UK cities. Each billboard features bespoke messaging to each location with. This story continues at Funkin Cocktails unveils nationwide summer campaign.

Retail 118
article thumbnail

Best Buy comes roaring out of the pandemic era with 37% sales growth

RetailDive

Stimulus and home renovations drove "extraordinarily high" demand at the retailer, which is preparing for permanent changes in shopping habits.

Retail 126
article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Pernod Ricard expands Argentinian wine range into convenience channel

TalkingRetail

Pernod Ricard is launching its Argentinian wine brand, Rutas de Cafayate, into the convenience sector with a Malbec variant. The Rutas de Cafayate Malbec is available now from major wholesalers and retails at £8.50. The launch is set to capitalise on the popularity of Argentinian wine as the “fastest growing country of origin”, which Pernod. This story continues at Pernod Ricard expands Argentinian wine range into convenience channel.

Channel 111
article thumbnail

PayPoint and Snappy Shopper announce home delivery partnership

365 Retail

PayPoint and Snappy Shopper, the fast-growing home delivery app, have today announced a new partnership. Launching in July, the tie-up will see PayPoint One retailer partners given access to the Snappy Shopper platform and the ability to offer customers a convenient home delivery and click and collect option. Dundee-based Snappy Shopper launched in 2017 and has grown rapidly in the past 18 months.

article thumbnail

Gap, Walmart team up to unveil new home essentials brand

RetailDive

As the home improvement sector continues to see growth, the two retailers inked a multi-year partnership to launch over 400 products, dubbed Gap Home.

article thumbnail

The Frictionless Future of Replenishment

Fabric Blog

The current state of transactional e-commerce is only at the midway point toward the ultimate destination of creating the perfect world of retail. This ultimate destination is a world without ANY friction or ANY work required from the customer.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Off-pricers bounce back in Q1

RetailDive

Supply is still a problem, but these retailers are back in the game. All they really needed was stores to reopen.

Games 128
article thumbnail

Nisa gives partners the inside scoop on ice-cream

TalkingRetail

Nisa has been sharing the latest ice-cream insights, trends, information on new to market products, and detailed sales data with its partners to help them make the most of the sales opportunities this summer. A dedicated ice-cream brochure was launched to partners that highlighted key products to stock supported by category insights and details on. This story continues at Nisa gives partners the inside scoop on ice-cream.

article thumbnail

Dick's sales surge 119% as it invests in stores, private labels

RetailDive

Even compared to 2019, sales at the retailer were up 52% as it prepares for the launch of the Public Lands concept later this year.

Retail 115
article thumbnail

Jet brings back TV campaign

TalkingRetail

Jet is bringing back its Keep on Moving campaign which features a man driving through the countryside on a grand piano, to coincide with the country opening up. The campaign, which originally launched in September 2020, was shown exclusively in the North East and Midlands. The second airing will target new territories including Yorkshire, East. This story continues at Jet brings back TV campaign.

Retail 93
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.