Tue.Jan 19, 2021

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4 Key Takeaways For Brands From CES2021

Forrester eCommerce

Customers don’t buy technology. They don’t even buy products. They buy into the promise of a brand and then measure its delivery through outcomes. How do you squeeze 60 football fields into inches? By taking the world’s largest trade show, stretching about 3 million square feet, boasting 170,000-strong attendance, and turning it into an all-digital […].

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Website Migration: From Magento To BigCommerce

Groove

If you're considering a website migration, there are a ton of reasons to replatform. Switching to a new eCommerce platform positions businesses for growth by better aligning the platform with company goals. In this blog, we're sharing a sneak peek into how Groove Commerce helped one client transition from Magento 1 to BigCommerce. Website Migration: Moving To BigCommerce.

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What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales

Forrester eCommerce

Translating intent data into sales rep action offers a level of information that surpasses what sales reps can determine on their own. In his latest blog post for Forrester, Seth Marrs shares that when this is done well, it also links the buying signal to the action that has proven to yield the best results.

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15 Ways to Use Voice Tweets

Kissmetrics

With roughly 350,000 new tweets appearing on the platform every minute , building engagement via Twitter can feel like an uphill struggle. To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Empowered Consumers Call For Sustainability Transformation

Forrester eCommerce

For over a decade, Forrester has been measuring the drivers and implications of increasingly empowered consumers — those shoppers who eagerly experiment with new brands and products, use sophisticated personal technology, expect digital seamlessness, shrewdly navigate online information, and are motivated by high levels of self-efficacy. Over the years, we’ve observed empowered consumers reach for […].

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10 Actionable Tips to Use Instagram Reels For Your Brand

Kissmetrics

If you’re looking to take your Instagram marketing game to the next level, it may be time to start experimenting with Instagram Reels. Instagram Reels are short 15- or 30-second videos that play on a loop and can be dubbed with music or videos. The videos play on a loop when someone scrolls, repeating until they scroll away. These short, catchy videos tend to be shared, become earworms, and hopefully go viral.

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The 2021 NRF Big Show Chapter 2 Goes Virtual

Retail TouchPoints

The National Retail Federation (NRF) has moved Chapter 2 of its 2021 Big Show from an in-person to a virtual event. The decision was made because the Javits Center, which hosts the annual Big Show, will be unavailable during the first week of June. The facility is currently being used as a vaccine distribution venue for New York City residents, an evolution of its earlier role as a field hospital.

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Insights From Forrester’s US Retail Recovery Heat Map – January 2021

Forrester eCommerce

Over the last ten months, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. For these metrics, we looked at […].

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NRF 2021: Ulta, Home Depot Make the Business Case for Social Responsibility

Retail TouchPoints

Between COVID-19, the Black Lives Matter protests in the summer and the recent insurgence at the United States Capitol, 2020 was a landmark year for organizations to speak out, raise awareness and drive positive change for the world around them. Corporate Social Responsibility (CSR) — also known as Environmental, Social, and Governance (ESG) or purpose-driven business strategy — certainly isn’t new.

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Best Knowledge Base Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. “Knowledge management will never work until you realize it’s not about how you capture knowledge but how you leverage it.” – Etienne Wenger. Considering the modern world we live in, what better way to leverage knowledge than with knowledge base software.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Office Depot Rejects Staples $2.1 Billion Bid, Remains Open to Other Options

Retail TouchPoints

Office Depot has rejected a $ 2.1 billion takeover bid from its rival Staples , according to a letter sent by Joseph Vassalluzzo, Chairman of Office Depot parent company ODP. The letter said, in part, “the board has unanimously concluded that there is a more compelling path forward to create value for ODP and its shareholders than the potential transaction described in your proposal.”.

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Ecommerce Timeline: Ecommerce Through the Decades

BigCommerce

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Staffing, Sanitizing and Storeside Pickup: Lessons from the 2020 Retail Holiday Season

Retail TouchPoints

Another retail holiday season has come and gone — and the 2020 season was unlike anything we’ve ever seen. New research from UKG (Ultimate Kronos Group) reveals how retailers, many months into the COVID-19 pandemic, grappled with hiring and engaging seasonal employees, adequately staffing stores and meeting their bottom line during the most unprecedented retail holiday season in recent memory.

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Should I Consider Adding a Marketplace to My Business Model?

GetElastic

As we continue to assess the implications of the COVID pandemic on consumer buying behaviors and expectations, brands will need to constantly evaluate their Go-To-Market strategies in order to remain relevant and be successful. In light of these new realities, Gartner has analyzed the market implications and published predictions you should consider as application leaders in their Predicts 2021 Report.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Walmart Ecommerce Chief to Step Down, Work With Startups

Retail TouchPoints

Marc Lore, President and CEO of U.S. Ecommerce at Walmart , will retire at the end of January 2021. He will maintain a relationship with the retailer as a strategic advisor in addition to working with several unnamed startups, according to a post on LinkedIn. Lore joined Walmart in 2016 when the retail giant acquired Jet.com in 2016, and was named head of U.S.

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UKVIA calls for click-and-collect reprieve in Scotland

TalkingRetail

Vape stores must be able to continue to offer a click-and-collect service in Scotland to maintain progress on the country’s public health strategy, according to the UK Vaping Industry Association (UKVIA). The call comes as smoking rates in Scotland have been shown to be increasing for the first time in seven years, despite government aims.

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GNC Partners With Girl Scouts to Sell Cookies Safely

Retail TouchPoints

GNC will host socially-distant cookie booths at select locations in support of Girl Scouts of the USA ’s annual Girl Scout Cookie Program. The retailer is scheduling more than 20,000 Girl Scout Booth Days, during which local troops will sell cookies from a safe booth at a GNC store. “We admire the entrepreneurial spirit of Girl Scouts and are proud to have another opportunity to support the preeminent leadership development organization for girls in the United States,” said Rachel Jones, VP, Glo

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The Ultimate CVO Guide – RFM model: Ex-Lovers

Omniconvert

In the previous chapter, we focused on the “Don Juan” segment and saw if there are ways to make them. The post The Ultimate CVO Guide – RFM model: Ex-Lovers appeared first on Omniconvert Ecommerce Growth Blog.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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What 6 charts say about the pandemic's impact on retail

RetailDive

From store closures to foot traffic, here are various ways that the global health crisis impacted retail, and what it could mean for the future.

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Sendinblue vs GetResponse (Jan 2021): Which is Better?

Ecommerce Platforms

Email is easily the most valuable tool available right now for companies that want to consistently reach their target audience. With the right email marketing templates and segmentation, you can nurture subscribers into repeat clients for your organization. With email marketing, there’s no need to worry about customers having to find your website time and time again.

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How to Sell Etsy Patterns

SellBrite

Eighty-two percent of Etsy sellers say they want to scale their businesses. A reliable way to do so? Selling Etsy patterns. Etsy patterns are digital templates for creating crafts. You can sell many categories of patterns on Etsy, and each comes with its unique audience. You don’t have to worry about shipping, inventory management, delivery mix-ups, and product malfunctions with patterns.

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Getting sales tax ready for 2021: Simplifying sales tax compliance for retail companies

RetailDive

Given the lost revenue from COVID-19, states may consider looking for other revenue streams in the form of sales tax collections. Learn about the six key considerations when it comes to sales tax compliance in an ever-changing economic landscape.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Bill to delay business rates revaluation progresses

TalkingRetail

A bill to postpone the next re-evaluation of business rates until 2023 has progressed in the House of Lords. The Non-Domestic Rating (Lists) (No.2) Bill would postpone the date on which the next revaluation of business rates in England and Wales takes effect until 1 April 2023. The Scottish government has also committed to delay.

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Ipsy to invest $7M in Black-owned brands

RetailDive

The updated investment comes after the beauty brand promised to dedicate $5 million to the development and amplification of beauty brands in June.

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New craft beers from Yonder use foraged ingredients

TalkingRetail

Somerset-based craft brewer Yonder has launched two limited edition seasonal beers, Flying Wonder and Who is Nellie? Flying Wonder (4.9% ABV) is a saison-style beer brewed with sea buckthorn berries. Who is Nellie? (7% ABV) is a sour beer with apricot, peach, raspberry and vanilla flavours. It is vegan and lactose-free. Stuart Winstone, founder of.

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Office Depot turns down Staples' $2.1B acquisition offer

RetailDive

The office supplies retailer did say the board would consider combining its retail operations with its rival, as it proceeds with selling its IT services.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Ultimate CVO Guide – RFM model: Ex-Lovers

Omniconvert

Profitable, with many purchases but this happened a long time ago. The RFM group Ex-Lovers is best to reactivate and kept engaged even after. The post The Ultimate CVO Guide – RFM model: Ex-Lovers appeared first on Omniconvert Ecommerce Growth Blog.

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Birkenstock reportedly in talks to sell to private equity

RetailDive

The nearly 250-year-old company is in advanced discussions to be acquired for about $5 billion, according to Bloomberg.

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What is eCommerce analytics?

Omniconvert

What is eCommerce analytics and should it matter? Check out also a few analytics tools you definitely need to evaluate your eCommerce business. The post What is eCommerce analytics? appeared first on Omniconvert Ecommerce Growth Blog.

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Direct Store Delivery vs. Warehousing: Which is Right for Your Brand?

Wiser

Should you ship your products directly to retail stores and bypass the go-between, or is there something to be said for letting your retail partners own the distribution to individual stores? This is a question every brand and manufacturer has to contend with at some point. They have to make a decision between Direct Store Delivery or centralized distribution through retailers’ supply chains.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.