Wed.Nov 09, 2022

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Enable Site Features That Make Shopping Easy This Holiday Season

Forrester eCommerce

Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.

Retail 360
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The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Retail TouchPoints

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces that were the talk of the town last year continue to grow and attract visitors — consumers and brands alike. “ A lot of brands missed Web2 frankly, and those brands are the ones that are going gangbusters into Web3 ,” said Sasha Wallinger, Head of Metaverse and Web3 Strategy at innovation and design consultancy Journey in an interview with Retail TouchPoints.

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Fluid Engine vs Editor X (Nov 2022): Choose the Best Site Builder

Ecommerce Platforms

When picking a site builder—whether for ecommerce, blogging, or a business website—you must decide if you want the simplest interface possible, or perhaps something that provides a more complicated infrastructure with improved control. Fluid Engine and Editor X are in the category of site builders where you receive true drag-and-drop editing, CSS customization, and a more advanced interface than the basic page builders from Wix and Weebly.

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In $40M Deal, Gap Sells Greater China Business to Ecommerce Provider Baozun

Retail TouchPoints

Gap will sell its Gap Greater China (GGC) business to Shanghai-based ecommerce solutions provider Baozun in a $40 million all-cash transaction. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia. Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Predictions 2023: Public Sector Hesitancy Hinders Crisis Preparedness

Forrester eCommerce

As governments gradually return to pre-pandemic ways of operating, they must gird themselves for an uncertain future.

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CNBC: Activist Investor Pressure Encouraged Kohl’s CEO to Take Levi’s Leadership Role

Retail TouchPoints

Levi Strauss & Co. (LS&Co.) CEO Chip Bergh said that pressure from activist investors encouraged Kohl’s CEO Michelle Gass to take on her upcoming role as President and eventual CEO of LS&Co. , according to CNBC. Firms have been pressuring Kohl’s to take measures that include spinning off its ecommerce business or selling itself , and while the executive team has focused on staying the course , the calls for more drastic action have not ceased.

More Trending

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Carrefour and Publicis Join Forces to Scale Retail Media in Europe and LatAm

Retail TouchPoints

Carrefour Group — which was one of the first retailers in Europe to launch a retail media network — has created a joint venture with Publicis Groupe , with the goal of bringing the retail media market in Europe and Latin America to the same levels of scale and connectivity as in the U.S. Carrefour will hold 51% of the joint venture, with 49% held by Publicis Groupe, and it is expected to start operations in the first half of 2023.

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What’s new: Omnisend’s October product updates

Omnisend

Reading Time: 6 minutes. Hopefully for you, October was the month when you finalized — or began to finalize — your Black Friday/Cyber Monday (BFCM) campaigns. On the other hand, if you’re like many other ecommerce stores, you’re still in the process of getting your BFCM campaigns ready. In either case, we’ve been creating some great content and feature updates to help make this BFCM period a major success — even in these financially difficult times.

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Sephora Adds On-Demand One-Hour Delivery Across North America

Retail TouchPoints

Sephora shoppers will now be able to get the retailer’s beauty products delivered to them in under an hour, on average, thanks to a new partnership with DoorDash. Items will be fulfilled from Sephora’s 500+ U.S. stores. Customers can use either the DoorDash app or website, and members of the Sephora Beauty Insider loyalty program can earn points for these purchases by linking their account on the DoorDash app’s Sephora store page.

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Lululemon didn’t change activewear, it changed apparel

RetailDive

The Canadian brand introduced retail to athleisure. Now Brooks Brothers sells stretch dress shirts and Levi’s owns a yoga business.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Macy’s Commits $30M to Support Diverse Businesses

Retail TouchPoints

Macy’s has unveiled its new Shared Purpose, Unlimited Reach (S.P.U.R.) Pathways program to drive growth and investment for businesses owned by members of underrepresented groups that typically face barriers to capital. Macy’s has pledged to invest a total of $30 million — $20 million of its own supplier access fund and an additional $10 million — over the next five years, building upon its previous Mission Every One $5 billion commitment to support greater equity and diversity in its business by

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Revlon’s sales down 10% as it tries to right itself in Ch. 11

RetailDive

The cosmetics giant has worked to firm up relationships with suppliers and is also fielding potential interest in buying the company out of bankruptcy.

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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. More consumers than ever are using mobile apps across their entire journey, from finding inspiration to checking out, and understanding how they are viewing the most important touch points will be vital to ecommerce success d

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Adidas will continue to sell Yeezy product without the Yeezy name

RetailDive

The athletic brand, facing steep revenue and profit losses after letting go of its most high-profile collaboration, again lowered its 2022 guidance.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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EY Consumer Future Index: Economic Fears Abound, but Americans Still Plan to Spend for the Holidays

Retail TouchPoints

Retailers have reason to be positive about the holiday season — Americans are still planning to spend about the same or more than last year on gifts, despite the fact that 93% are concerned about the economy and rising living costs, according to EY’s latest Consumer Future Index. Some retailers will still feel pain, with 52% of shoppers spending less on non-essential consumer goods, but the holiday surge should still be a powerful force.

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Allbirds’ sales growth ‘disappointing’ given store expansion

RetailDive

The brand is also expanding its relationship with key wholesale partners, which co-CEO Joey Zwillinger says will raise brand awareness.

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

A potential recession. Rising inflation rates. Ongoing supply chain concerns. Climbing advertising costs. These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. For 2023, ecommerce predictions will be difficult to nail on the head. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency.

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Retailers ‘well prepared’ to meet holiday demand: NRF

RetailDive

Imports continue to slow from records set earlier in the year, as demand drops from its peak during the height of the pandemic.

Retail 108
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Complete Guide to Ecommerce Order Fulfillment

eCommerce CEO

This post is sponsored by Ryder E-Commerce by Whiplash. Ecommerce. It’s more than a buzzword or a fleeting trend. In 2022, ecommerce plays a huge. Read more.

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Pacsun expands metaverse presence for the holidays

RetailDive

The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

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OnBuy selects Nuvei for digital marketplace payments

365 Retail

Nuvei Corporation the Canadian fintech company, announces today it has been selected by UK marketplace OnBuy as its payment partner to help the business execute on its growth initiatives in and beyond the UK. OnBuy is investing in new, innovation-led partnerships using latest technologies to support the marketplace’s disruptive eCommerce model as it expands.

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DTC marketplace Heyday buys personal care startup ZitSticka

RetailDive

The marketplace has raised $800 million so far to fuel its acquisition and brand growth goals.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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FedEx says it is delivering fewer packages than expected

RetailWire

Package volume is lower this quarter than expected at FedEx. “In the U.S., you’re seeing again, as anticipated, a bit of a reset from the e-commerce boom and the volume surges that accompany that,” FedEx CFO Michael Lenz said.”We projected to have lower volume in our fiscal first and second quarter already. It just came in lower than our initial projections were.

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How to Generate an Email List For Your Business

Digital Doughnut

Email marketing is an important component of any business's marketing plan. The first step in getting started with email marketing is to develop an effective email list for your company.

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Email advertising is the key to surviving the next recession

Liveintent

There is now a 100% probability that a recession will hit the U.S. economy within the next year, according to the latest prediction models. That means advertisers need to be prepared for the economic instability and changing consumer behaviors that come along with it. In just the last year, historic inflation, increased interest rates, and marketing fluctuations have impacted the way people spend — and thrown brands for a loop in the process.

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Young consumers dream of a green Christmas

365 Retail

New research released by SAP reveals that despite ongoing cost of living challenges, over half (52%) of UK consumers aged 18-34 are actively looking to shop more from retailers with strong sustainability credentials this Christmas. Less than a third (30%) of all UK consumers are prioritising sustainable purchases but two in five (39%) of 18-34-year-olds are even prepared to pay significantly more for a sustainable product or service.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How To Hype Your Ecommerce Brand With The Help Of Influencer Marketing?

Ecommerce Guru

Influencer marketing puts a strong influence on your ecommerce brand, then it is the time to go for influencer marketing strategies! When performed right, it can bring your ecommerce brand huge success. For this, you need to make sure to hire the right influencer for your brand to promote your products and services. They must be efficient to welcome a highly engaged audience towards your brand.

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Maryland and Missouri vote for legal weed

RetailWire

Voters in Maryland and Missouri have opted in favor of legalizing marijuana for recreational use by adults. Voters in Arkansas and North Dakota defeated similar proposals. Twenty-one states have now approved marijuana for recreational use.

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Survey Finds 3 in 5 Remote Workers Seek a Digital Nomad Lifestyle

Digital Doughnut

Aquent, the workforce solutions company, has released its 2022 Future of Work survey findings for marketing, creative, and design talent. With approximately 3,500 respondents, this survey explores what employees want from the workplace now and in the future.

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Facebook parent Meta cutting 13 percent of its workforce

RetailWire

Facebook parent company Meta is laying off 11,000 employees, about 13 percent of its corporate workforce. “At the start of Covid, the world rapidly moved online and the surge of e-commerce led to outsized revenue growth,” Meta CEO Mark Zuckerberg wrote in a blog post to employees. “Many people predicted this would be a permanent acceleration that would continue even after the pandemic ended.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.