RTP blog

FEBRUARY 7, 2018

When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. The RTP team discusses which Super Bowl advertisements were the most effective, which they enjoyed the most and what retail brands can learn from these examples.

Games 300

Games B2C Social Media Reference 300

Ecommerce Platforms

FEBRUARY 7, 2018

I have reviewed all sorts of e-commerce systems on this site, and a majority of it has to do with Shopify. Due to that, we've crossed paths with the ReferralCandy app quite a few times. The reason for this is because ReferralCandy offers customer referral program tools for e-commerce sites, and it integrates seamlessly with a wonderful Shopify app. So, Shopify users are blessed with such a high-quality referral app.

eCommerce 91

eCommerce Multi-channel Reference Shopify 91

Store Growers

FEBRUARY 7, 2018

January marked the fifth(!) month of operations for Apes in Space, the online store I started to sell space posters. During the last couple of months, it has slowly chugged along, making the odd sale here and there. There still is not enough consistent traffic hitting the site to make consistent sales. But in January I’ve started experimenting with a new marketing channels to hopefully counter that.

Events 93

Events Article Improvements Blog 93

ecomdash

FEBRUARY 7, 2018

Learn the differences between private labeling and white labeling. Both are great options for retailers like you starting an online business. See which one works best for your company. Read more. The post Beginner’s Guide to Private Labeling and White Labeling appeared first on ecomdash.

Retail 78

Retail Blog eCommerce 78

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Salsify

FEBRUARY 7, 2018

To succeed online, grocery brands need to adopt a different strategy from what has worked offline. Product c ontent online must first help consumers easily find a product when they search on a retailer’s site, and also help to close a sale once that consumer actually visits the product detail page. This dual role for your product content is particularly critical on Amazon, where shoppers are used to a broad selection and expect the utmost convenience and relevancy.

Consumer 76

Consumer 76

FastSpring

FEBRUARY 7, 2018

Research shows that we judge websites just as we judge people: harshly and quickly. We all make snap judgments. It takes about 1/10th of a second to cobble together a first impression about a person, and home pages are no different. It takes 50 milliseconds for users to form an opinion of your site. That’s 0.05 seconds. The blink of an eye, a snap of the fingers.

eCommerce 62

eCommerce Marketing 62

Funnel.io

FEBRUARY 7, 2018

After working with multiple advertisers ranging from small ecommerce companies to big retail brands we have noticed that there is almost always a couple of quick fixes that can be done to improve AdWords accounts performance and thus companies overall business KPIs.

Improvements 52

Improvements eCommerce Retail 52

ChannelAdvisor

FEBRUARY 7, 2018

Google’s parent Alphabet reported Q4 earnings last week and continued its eight-year streak of revenue growth above 20% each quarter. Overall revenue grew 24% from Q4 2016 led by continued strength in mobile, YouTube and programmatic advertising. As we’ve discussed before, Google is simultaneously operating its existing advertising business while investing in other long-term segments (Cloud, hardware and other bets like Waymo).

eCommerce 40

eCommerce Mobile Fashion Operations 40

Dynamic Yield

FEBRUARY 7, 2018

Strong merchandising strategies make all the difference to an online retailer's bottom line. But combined with personalization, merchandisers can take product discovery to the next level. The post 10 Ways To Merchandise Trending Products appeared first on Dynamic Yield.

Online Retail 36

Online Retail Retail 36

iQmetrix

FEBRUARY 7, 2018

Over the past few months, four of the major card brands announced that they are eliminating the signature requirement for EMV transactions. This change will come into effect for Visa , MasterCard , Discover , and American Express in April 2018, at which point merchants will be able to choose whether or not to collect signatures for point-of-sale purchases.

Merchant Services 28

Merchant Services Point of Sale 28

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Dynamic Yield

FEBRUARY 7, 2018

Strong merchandising strategies make all the difference to an online retailer's bottom line. But combined with personalization, merchandisers can take product discovery to the next level. The post 10 Ways To Merchandise Trending Products appeared first on Dynamic Yield.

Online Retail 39

Online Retail Retail eCommerce 39

iQmetrix

FEBRUARY 7, 2018

Dropship is a service that allows you to integrate RQ directly with your accessory suppliers. This enables your sales associates to increase their accessory attachment rates, whether the item is in-stock or not! If you’re not familiar with Dropship, you may want to check out the basic details in our recent blog, How They Work: Defining Endless Aisle, Dropship & RQ.

Accessories 22

Accessories Blog 22

Dynamic Yield

FEBRUARY 7, 2018

Strong merchandising strategies make all the difference to an online retailer's bottom line. But combined with personalization, merchandisers can take product discovery to the next level. The post 10 Ways To Merchandise Trending Products appeared first on Dynamic Yield.

Online Retail 28

Online Retail Retail eCommerce 28

Kissmetrics

FEBRUARY 7, 2018

People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?”. And my response back to them is always the same: “Why do you care?”. See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up prices. So they’re zeroed-in on how much they’re going to have to spend.

Travel 211

Travel Customer PPC eCommerce 211

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Dynamic Yield

FEBRUARY 7, 2018

The post Push Notification Single Product Message appeared first on Dynamic Yield.

28

28

Klaviyo

FEBRUARY 7, 2018

Editor’s note: This post is a refresh of “5 Ways to Avoid the Spam Folder,” published January 26, 2016, by Marissa Petteruti. The dreaded spam folder! If a brilliantly crafted email lands in the spam folder and there’s no one to see it, does it make an impact? Of course not. The good news is the practices that keep you out of the spam folder aren’t complicated, Before we get to those, let’s have a quick background on spam.

Subscription 115

Subscription Definition Mobile Recommendation 115

Dynamic Yield

FEBRUARY 7, 2018

The post Push Notification Recommendation Slider appeared first on Dynamic Yield.

Recommendation 28

Recommendation 28

BigCommerce

FEBRUARY 7, 2018

You’ve reached the tipping point. One last major site outage. One bug undetected for months that could have cost you millions (but you thankfully caught!). One more feature that will cost way too much and take much too long to build. One last peak season losing sleep wondering if the infrastructure will hold this time around. It’s time to switch ecommerce platforms.

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Dynamic Yield

FEBRUARY 7, 2018

The post Push Notification Text Message appeared first on Dynamic Yield.

28

28

My Wife Quit Her Job

FEBRUARY 7, 2018

Everyday, I get between 100-400 emails and a bunch of the questions I receive are about which tools I use to run my 7 figure ecommerce store. So today, I’m going to go over every single piece of software I’m currently using to run Bumblebee Linens. In addition, I’ll talk about the pros and cons between the different options. What You’ll Learn Which tools I use for hosting Which tools I use for marketing Which tools I use for shipping Which tools I use for product research

BigCommerce 127

BigCommerce Books Shopify Shipping 127

Klaviyo

FEBRUARY 7, 2018

We’re obsessed with helping our customers. What’s both fun and challenging about that is anticipating and understanding all the use cases of the diverse array of businesses that use Klaviyo to power their marketing. For our customers using Magento, we’re excited to share recent improvements we’ve made based on your feedback. Magento Special Price. You run sales from time to time – whether it’s to move old inventory or drum up some traffic and excitement for your products.

Magento 70

Magento Improvements Management Customer 70