Wed.Jul 25, 2018

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Cloud Empowers Innovations

Forrester eCommerce

This value was strongly reinforced at Google Next 2018 this week. Several enterprises talked through how cloud services like Google Cloud Platform are not just sources of application agility and on-demand infrastructure, but are platforms providing high value access to technology chains they can leverage confidently for innovation efforts. For example, Larry Colagiavanni, VP New […].

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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

This is an exciting time to be building an ecommerce brand. As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Natori has been selling to wholesalers for over 40 years and direct-to-consumer for about 10 years, but we only recently began to dedicate the resources necessary to really grow our direct-to-consumer business.

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Cybersecurity And Professional Sports: Securing The Internet Of Sports

Forrester eCommerce

Over the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors and other data collection components into their operational processes. These digital transformation efforts are about leveraging digital insights to drive better outcomes.

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218: Mid Year Report: How My Online Store Performed In The First Half Of 2018

My Wife Quit Her Job

My wife just closed the mid year books so today I’m going to breakdown the numbers for the first half of 2018 for BumblebeeLinens.com. I’m going to talk about our how online store performed in the first half of 2018 and why 2018 has been one of the toughest years for us so far. I’ll also go over what’s been working well for us and how we’ve managed to maintain growth despite the adversity.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Shark Week: How to Survive in A Competitive Marketplace

Fastr

It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the […]. The post Shark Week: How to Survive in A Competitive Marketplace appeared first on Zmags.

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New [Infographic]: Back to School Shopping Habits 2018

Wiser

Summer b ack to school shopping is not just an annual event, it’s the second biggest shopping season of the year! BTS not only boosts sales in the retail industry , but it also serves as a fun bonding activity for friends and families to do together in preparation for the fall season. Wiser has collected the consumer data you need to have ultimate insight into the summer shopping habits of 2018.

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Privacy Lockdown: California Consumer Privacy Act of 2018

UpSellIt

Since the implementation of the EU’s General Data Protection Regulation (GDPR) , data protection and privacy have been at the epicenter of ecommerce discussions for some time. And as of June 28 th , 2018, that discussion is larger and louder than ever. What happened on June 28 th , 2018? In case you missed it, on June 28 th , 2018, California Governor Jerry Brown signed a bill that successfully passed the California Consumer Privacy Act of 2018 (the “Act”) as law.

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4 ways to win the Amazon Buy Box

Salsify

After much research and comparison, the consumer has narrowed down their selection to your product and two others. How can you ensure your product is the one ultimately purchased? What’s needed to improve Buy Box performance on Amazon and tip the scale in your favor?

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It’s the Experience: Amazon Reaches Beyond The Screen

Liveintent

Why would Amazon, which is tearing up retail online, be creating real-world retail experiences, popping up Amazon stores all over and paying $13.7 billion for Whole Foods? When we say tearing it up, we mean it. Last year Amazon vaulted to the lead of US ecommerce sales, grabbing a 28% share, up from 20% in 2013, according to the annual Internet Trends report by Mary Meeker.

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How the Amazon Supply Chain Strategy Works

CPC Strategy

Retailers can learn a lot from the Amazon supply chain strategy – especially with the company preparing to launching its own delivery network, > Read More. The post How the Amazon Supply Chain Strategy Works appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Opportunity Above Adherence: Dynamic Yield’s Path to GDPR Compliance

Dynamic Yield

Our Data Privacy Officer walks through the internal steps taken by Dynamic Yield to not only ensure GDPR compliance but also strengthen customer trust. The post Opportunity Above Adherence: Dynamic Yield’s Path to GDPR Compliance appeared first on Dynamic Yield.

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How Run Gum Empowered More Brand Advocates with Referrals

Smile.io

How does an energy gum that most people don't understand build and grow a brand?

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Gartner Hype Cycle for Retail Technologies 2018

Retalon

Gartner’s hype cycle is a representation of the life cycle stages that a technology goes through, from conception to maturity and widespread adoption. Retail CIOs can leverage the Hype Cycle to: Advise the business areas on how to cut through market hype in order to best prioritize retail technology investments and. Support unified retail commerce in a digital business environment.

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Opportunity Above Adherence: Dynamic Yield’s Path to GDPR Compliance

Dynamic Yield

Our Data Privacy Officer walks through the internal steps taken by Dynamic Yield to not only ensure GDPR compliance but also strengthen customer trust. The post Opportunity Above Adherence: Dynamic Yield’s Path to GDPR Compliance appeared first on Dynamic Yield.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Can Influencers Wield Too Much Power?

RTP blog

As an industry anticipated to reach up to $10 billion by 2020 in the U.S. , influencer marketing is giving retailers and brands a fresh way to get their product in front of the optimal audience on relevant platforms. But these campaigns cost significant money, and can backfire if approached without tact, especially if an influencer damages the brand in some way.