Mon.Sep 28, 2020

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Why Wait? The Future of Data is Now.

Forrester eCommerce

Over the last 10 years we’ve watched big data, cloud, advanced analytics, and now AI and machine learning drive increased data platform investment. Yet, there wasn’t any real change from traditional data strategy and approaches. The evidence? Massive blind spots and hardened data arteries in the disruption of COVID-19. We were looking back, even when […].

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How to Boost Your SEO on DuckDuckGo

Kissmetrics

When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 325
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Sales Leaders: Four Ways To Set An Achievable Number For 2021

Forrester eCommerce

Sales leaders should set themselves and their teams up for a successful 2021 by negotiating a realistic and achievable annual quota.

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The Need for Delivery Speed Drives Holiday Hiring

Retail TouchPoints

Seasonal hiring provides a window into retailers’ priorities, and 2020 demonstrates both the COVID-19-powered growth in ecommerce and the need to operate stores and supply chains safely. Across a wide range of retailers, three trends are driving the industry’s holiday hiring strategies: The race is on for same-day delivery. Competition for faster deliveries is being spurred by Amazon’s resurgent ability to deliver for Prime members after a rough period early in the pandemic as well as the launch

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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We Do Diligence: Making The MSSP Forrester Wave™ Evaluations

Forrester eCommerce

Security and risk pros rely on Forrester Wave™ evaluations to guide them through their purchase journey, help them understand what is and isn’t important, and help them avoid the pitfalls when identifying strategic partners. This time, our analyses focused on two vendor categories: global and midsize managed security service providers (MSSPs), a market almost 25 […].

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Patagonia Promotes Three Executives, Fills Parent Company CEO Slot

Retail TouchPoints

Patagonia has named Ryan Gellert CEO of Patagonia Works, the retailer’s holding company. Gellert has overseen Patagonia’s European, Middle Eastern and African business since 2014. The retailer also will elevate Lisa Williams to the role of Head of Innovation, Design and Merchandising, and Jenna Johnson to Head of Patagonia Inc. Gellert has a history of supporting Patagonia’s commitment to environmental activism, and he helped the retailer position itself as a leader of outdoor causes in Europe.

Outdoor 296

More Trending

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Quoting Is About More Than Just Efficiency — It’s Also A Key Sales Driver

Forrester eCommerce

Forrester SiriusDecisions Summit EMEA is almost here! Don’t miss Seth Marrs and Anne Slough’s presentation “Dynamic Guided Selling: Sales Technology That Actually Works for Sales Reps” and learn how to use quoting results to identify cross-sell opportunities.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so. Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platf

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Drive Your Digital Business With Data — The Data Strategy Track At Forrester’s Data Strategy & Insights Forum

Forrester eCommerce

The great thing about digital businesses is that there’s a data trail of breadcrumbs for everything you, your customers, and your partners do. The tough thing about digital businesses is that actually using that data to optimize your business takes a degree of data management maturity very few organizations have. Many firms are working hard […].

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Bed Bath & Beyond Names Chief Strategy and Transformation Officer

Retail TouchPoints

Bed Bath & Beyond has named Anu Gupta as Chief Strategy and Transformation Officer. Gupta will be responsible for the company’s comprehensive strategy and transformation program, including continuing to develop and implement strategic growth initiatives. Gupta’s role will be to help modernize the company’s operating model, enhance the digital-first, omni-always shopping experience for customers and increase profitability across the business.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Best eCommerce Growth Hacking Tools To Empower Your Remote Workforce

Omniconvert

Growth hacking consists of all such strategies that can provide a rapid growth to your eCommerce business in the early. The post Best eCommerce Growth Hacking Tools To Empower Your Remote Workforce appeared first on ECOMMERCE GROWTH Blog.

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Everything You Need to Know About Hostwinds (Sep 2020)

Ecommerce Platforms

You’re here because you’re an ecommerce store owner, either frustrated with your existing hosting service or just shopping around for a new option for your new store. Either way, a quick Google search shows there are dozens of options out there, and that can feel daunting- wherever you are on the ecommerce experience barometer. That’s why we’re reviewing just one web hosting provider: Hostwinds.

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Morrisons launches food delivery service for students

TalkingRetail

Morrisons has launched a food delivery service aimed at the thousands of students who are self-isolating in halls and campuses. The Doorstep Delivery service will launch at the Birley and Cambridge Halls at Manchester Met University and will expand to other universities if successful. Students at those campuses will be able to send an email.

Other 124
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Allbirds raises $100M despite pandemic

RetailDive

The buzzy DTC shoe brand plans to use the capital to fuel further brick-and-mortar and international expansion, as well as to push into new categories.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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McColl’s reaches fundraising milestone

TalkingRetail

McColl’s has raised £500,000 for Great Ormond Street Hospital Children’s Charity in less than a year. The retailer is already halfway towards its fundraising target of £1m thanks to efforts from store staff and customers up and down the UK. The money raised will help fund the refurbishment of family accommodation, just across the road.

Customer 122
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Sycamore Partners reportedly bids on Ann Taylor and other Ascena assets

RetailDive

The private equity firm could add the bankrupt conglomerate's most valuable remaining brands to its retail portfolio, according to a Bloomberg report.

Other 120
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Carabao releases new price-marked can

TalkingRetail

Carabao is to launch a new Mixed Berry 69p price-marked can towards the end of the year. The brand launched existing flavours Green Apple, Original and Mandarin Orange in 69p PMPs earlier this year. Mark Tanner, head of independents and wholesale at Carabao UK&I, said: “We’re delighted to add our new Mixed Berry product to.

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Will customer acquisition be the nightmare before Christmas?

RetailDive

While DTC brands have long struggled with acquiring customers online, their problems may be more heightened than ever this year.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Oreo launches new digital campaign

TalkingRetail

Oreo has unveiled a new digital campaign – The Playful Network – which celebrates the human connections consumers have made during lockdown. The campaign will run for eight weeks from 28 September on video-on-demand, YouTube, Twitter, Instagram, Facebook, and digital display – with additional support from PR and media partnerships. An online competition offers users.

Consumer 119
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Amazon sets October Prime Day dates after months-long delay

RetailDive

A sales event that usually takes place in July could now be a force in a wildly different and uncertain holiday period.

Events 117
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Naked launches biggest campaign

TalkingRetail

Naked has unveiled its largest consumer marketing campaign – Slurp Loud & Proud. The campaign is live across Naked social, influencer, outdoor, and trade press. The campaign offers the nation the chance to get their face on the side of a Symington’s lorry. Slurp Loud & Proud follows a number of new product launches from.

Outdoor 119
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How Can DTC Brands Meet the Needs of First-Time Online Shoppers?

ESW

The pandemic has shifted the buying habits of millions. With stores shuttered, many consumers are buying online for the first time ever. According to a study by ClearSale , there was a 16% increase in first-time online shoppers between March and April, 2020, in the U.S. and Canada. The needs of new online customers differ vastly from those who have been making purchases online for years.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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JTI moves Sterling Rolling Tobacco 3-in-1 box to pouch

TalkingRetail

JTI is to move its Sterling Rolling Tobacco 3-in-1 box to a pouch format, as the demand for more convenient alternatives grows. The company says the new format will provide a “more portable option” for smokers. The pouch provides a full rolling kit including 30g tobacco, 100 papers, and 77 filter tips that is easy.

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Amazon Prime Day 2020 Officially October 13 & 14

ROI Revolution

Published September 28, 2020. Amazon has finally confirmed that Amazon Prime Day 2020 will take place on Tuesday, October 13th and Wednesday, October 14th. With COVID-19 forcing the ecommerce giant to postpone its annual shopping event from July, Amazon’s announcement comes after much speculation about when this year’s event would take place.

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Yazoo Kids partners with Minions for on-pack promotion

TalkingRetail

Yazoo is partnering with Universal’s Minions for on-pack promotion across its Yazoo Kids range. The Minions will feature on-pack and on online banners, front of store and in-store marketing. In addition, a 360-shopper campaign will be rolled out across Costcutter and the multiples. Gabriella Sudall, brand manager at Yazoo, said: “Minions is one of the.

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Amazon unveils new Echo, Fire Stick devices

RetailDive

The new devices improve features like sound, voice recognition and speed, and debut just in time for the holiday shopping season.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Comfort, Domestos and Surf unveil winter fragrances

TalkingRetail

Home care brands Comfort, Domestos and Surf are adding limited-edition festive fragrances to their portfolios in the lead-up to Christmas. The new seasonal winter range includes: Surf Frosted Pine & Apple Liquid Detergent and Domestos Frosted Pine Power 5 Rim Block, as well as the return of Comfort Creations Frosted Pine & Apple Fabric Conditioner.

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Refuel Agency’s Tips for Creating Powerful Veterans Day Ads

SheerID

Learn how to successfully engage the military with campaigns that deliver authentic and effective messaging - Refuel Blog.

Blog 78
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Lost The Pot Noodle gains price-marked packaging

TalkingRetail

Pot Noodle is adding priced-marked packs (PMPs) to its Lost The Pot Noodle range. The Roast Chicken and Curry £0.99 PMPs will launch into wholesale, convenience, and independent stores on 28 September. Stuart Jeffrey, pot brand and snacking brands lead Unilever UK&I, said: “The initial launch of Lost the Pot Noodle created a stir with.

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Food insecurity grows in America

RetailWire

Millions of Americans are recently unemployed and many others are making less than before the novel coronavirus pandemic hit. For these and the large numbers of people who were living in poverty before anyone knew what COVID-19 was, food insecurity is a daily and growing issue. Local food banks and other groups dispensing food and meals have reported being overwhelmed by the demand created as a result of the outbreak.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.