Thu.Jan 07, 2021

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The Ultimate Guide to Using UTM Parameters

Kissmetrics

Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing campaign that drives maximum traffic for you?

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How Retailers Can Strengthen Sustainability With Data-Driven Pricing Strategies

Retail TouchPoints

Sustainability is no longer a nice-to-have for retailers. It’s a must do if they want to meet consumers’ increasing demand for brands that prioritize environmental and social responsibility. According to Nielsen, the U.S. sustainability market is projected to reach $150 billion in sales by 2021, and nearly half of consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

Retail 325
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Are You Ready For The Convergence Of ABM And Demand Technologies?

Forrester eCommerce

Since the earliest days of Forrester’s coverage of account-based marketing (ABM) in 2016, we made sure to emphasize that while ABM is a strategy and not a technology, it’s also a strategy that has been revitalized and made more scalable by a range of new technology solutions. And while we noted in a New Wave™ […].

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Farmacorp Taps Audit Solution to Improve On-Site Inspections and Corrections

Retail TouchPoints

Farmacorp , a Bolivian pharmacy chain, will deploy Reflexis Systems ’ Q-Walk store audit solution at more than 100 stores, to streamline on-site inspections and automatically prescribe corrective tasks. This will help managers quickly understand how a specific location is performing compared to corporate expectations and peer stores, helping them prioritize which locations to visit.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Emerging-Company Leaders, Are You Prepared For Exit?

Forrester eCommerce

Only one in 10 startups lasts longer than 10 years. In her latest blog post for Forrester, analyst Barbie Mattie shares how she wants to help increase those odds. Take our five-minute survey and learn how!

Blog 254
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Epson Introduces Two New Laser Projectors for Flexible Digital Signage

Retail TouchPoints

Epson has introduced six new PowerLite laser displays for education and signage. The PowerLite L250F, L255F, L200W and L200X long-throw and PowerLite L200SW and L200SX short-throw projectors were designed to optimize existing spaces with eye-catching effects and displays. The PowerLite L255F (black) and PowerLite L250F (white) laser projectors were specifically designed for signage applications, and they come equipped with a suite of creative tools and the capability to deliver up to 500 inches

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Macy’s Plans to Close 45 More Stores in First Half of 2021

Retail TouchPoints

Macy’s will close an additional 45 stores by mid-2021 as part of its previously announced plan to shutter 125 locations by 2023. Liquidation sales have already started at some of the stores, while the rest are scheduled to start later in January. The retailer is aiming to adjust its footprint until it has “the right mix of mall-based stores,” a company spokesperson told CNBC.

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eCommerce Success: Pros and Cons of Cloud Computing in Logistics & Shipping for Emerging Businesses

lateshipment

Once upon a time, a son asked his father, “Daddy, can I reach the clouds?” and so began his epic adventures of learning about cloud computing, cloud servers, and cloud service providers. You might have come across many technical terms being hyped by tech-enthusiasts, but ‘cloud computing’ rightfully deserves the attention it has been getting over the last few years.

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Block the Noise: Brother Exec Reveals What Matters In Retail

Retail TouchPoints

Ready to leave the noise and chaos of 2020 behind and focus on moving ahead? Tune in to hear Retail TouchPoints’ Editorial Director, Andrew Gaffney chat with Ravi Panjwani of Brother Mobile Solutions about a three-pronged strategic approach that will help retailers tackle their most pressing challenges today. During this discussion, Ravi and Andrew will discuss ways to: Empower physical stores to compete with growing online sales using a solid, adaptable pricing strategy; Safely and quickly serv

Retail 254
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How To See Your e-Commerce Brand Prosper In 2021

Omniconvert

What You’re About To Read Many small businesses are having trouble competing with online selling platforms. The key is making. The post How To See Your e-Commerce Brand Prosper In 2021 appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 148
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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‘The End of an Era’: Family Video to Close All Remaining Stores

Retail TouchPoints

The last major video rental chain in operation, Family Video , is shuttering all of its remaining stores, calling it quits as the pandemic continues to wreak havoc on businesses and personal lives alike. In 2020, the company closed almost half of its 500+ stores, ending the year with approximately 250 stores. Now, the impact of COVID-19, “not only in foot traffic, but also in the lack of movie releases, pushed us to the end of an era,” said President Keith Hoogland in a statement published on th

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Measuring Customer Loyalty Is the Key To Success

FastSpring

By nature, humans are creatures of habit. Of course, this is no secret to parents of young children. All it takes is a few cycles of listening to the Thomas The Tank Engine theme song over and over and over and over and over and over for parents to learn that kids like what’s familiar. Yes, kids love watching the same movie, playing with the same toys, and eating the same kinds of foods repeatedly.

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Wayfair Boosts Minimum Wage to $15 for All U.S. Employees

Retail TouchPoints

In a move that will affect 40% of its workforce, Wayfair raised its minimum wage to $15 per hour for all full-time, part-time and seasonal employees in the U.S., effective Jan. 3, 2021. “Throughout the challenges of the past year, we rolled out numerous initiatives to support our team including pay premiums, bonuses and a family dinner program,” said Niraj Shah, CEO of Wayfair in a statement.

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How the Customer Journey Has Been Redefined in 2020

Omniconvert

Regardless of the item or service you are purchasing, your emotions can have an impact. If shopping for jewelry or. The post How the Customer Journey Has Been Redefined in 2020 appeared first on Omniconvert Ecommerce Growth Blog.

Jewelry 113
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Ideoclick Launches Analytic Tool for Understanding Amazon Shopper Habits

Retail TouchPoints

Ecommerce optimization platform Ideoclick has launched Share of Search, a solution designed to help CPG brands target Amazon shoppers based on their behavior. The tool utilizes Amazon search share analytics and competitive benchmarking to help retailers implement search-based strategies that can grow their market share. The heart of the solution is Customer Search Groups (CSG) — related, high-traffic keywords relevant to specific products that can identify and measure “categories” on Amazon.

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UPS expects to break weekly returns record with nearly 9M returns

RetailDive

The uptick in e-commerce brought on by the pandemic has exacerbated consumer behaviors that generate returns.

eCommerce 134
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NRF Forecasts 25,000 Attendees for Virtual Big Show Kicking Off Jan. 12

Retail TouchPoints

Despite the biggest change to the Big Show — that it will, by necessity, be virtual rather than a physical event at New York’s Javits Convention Center — returning attendees will find much that’s familiar at NRF 2021: Retail’s Big Show – Chapter One. The 25,000 expected attendees will be able to visit more than 300 exhibitors and also sample from the 100+ sessions that will be offered over the event’s six days: Jan. 12-14, 19 and 21-22, 2021.

Events 157
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Best easy to use Website Builder for your business in 2021

Ecommerce Guru

Website builders are an ideal solution for small businesses and startups to build websites, without hiring a developer. Finding the right website builder can be difficult for newcomers, however. How do you know which one for you is the correct option? There are so many best website builders of 2021 on the market for websites. Best Website Builders of 2021 Weebly: Weebly is a simple website builder, but when it comes to functionality, mainly e-commerce […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Bed Bath & Beyond's net sales slide 5%

RetailDive

The retailer attributed the declines to the sale of non-core banners like Cost Plus World Market and continued store closures.

Marketing 110
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Breaking Down Nordstrom's E-Commerce Site [Video]

Fabric Blog

In this episode of Coffee + Commerce, we break down Nordstrom's e-commerce site with Faisal Masud. Faisal is our CEO here at Fabric and was previously the director of AmazonBasics and the CTO at Staples.

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How retailers can boost business in 2021 by building apps using low code tools

Retail Technology Review

By Malcolm Carroll, Director, BlueFinity. The COVID-19 pandemic has impacted many sectors with retail especially having felt the repercussions of the lockdowns and Tier restrictions on their footfall and their profits.

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Nisa brings back ‘Cosy Night In’ promotion

TalkingRetail

Nisa has brought back its ‘Cosy Night In’ promotion to help retailers make the most of the high number of consumers that will be staying in over the coming weeks following the announcement of another national lockdown. Key products on offer include a range of kitchen staples, such as a choice of Old El Paso.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Build an Ecommerce Sales Funnel that Converts like Crazy

eCommerce CEO

Without an effective ecommerce sales funnel, you’re losing money. You can’t just pop open your online store and expect visitors to pull out their credit card. There’s a process you can take to generate leads and maximize revenue. In this post, we’ll cover the secrets of building effective sales funnels alongside practical examples of brands … How to Build an Ecommerce Sales Funnel that Converts like Crazy Read More ».

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Premier Foods unveils new additions to Easter cake portfolio

TalkingRetail

Premier Foods is expanding its Easter cake range for 2021 with new launches from its Mr Kipling and Cadbury Cakes brands. New for Cadbury Cakes is a four pack of Cadbury Crème Egg Cakes (£2), which Premier Foods said continues the success of the existing Crème Egg Easter cakes two pack and the Cadbury Crème.

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Productsup appoints Lisette Huyskamp as Senior Vice President of Marketing

Retail Technology Review

Productsup, the ecommerce data integration company, has appointed Lisette Huyskamp as Senior Vice President of Marketing. Huyskamp will be responsible for leading all global marketing functions.

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Scotland considers new restrictions on essential stores

TalkingRetail

The Scottish government could introduce new restrictions on stores deemed essential in a bid to halt the pandemic. Nicola Sturgeon told ITV’s Good Morning Britain that some ‘essential’ stores could be closed to provide fewer reasons for people to go outside. Sturgeon said: “There is a question in my mind about whether we need to.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Beauty tech company Perfect Corp. raises $50M

RetailDive

The developer of virtual beauty app YouCam Makeup will use the Series C funds to further invest in AI technology and global expansion.

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Vitalite adds plant-based messaging to dairy-free tubs

TalkingRetail

Saputo Dairy UK is rolling out a new packaging for its Vitalite dairy-free spread, highlighting its plant-based credentials. The brand’s 500g tubs will now feature a “plant-based deliciousness” messaging in response to “growing consumer appetite for plant-based diets”, which Saputo Dairy said has seen 15% of consumers reduce their dairy or egg intake since the.

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FAA: New drone rules address safety, provide more operational flexibility

RetailDive

While the industry has seen a flurry of drone activity with UPS, Amazon Prime, Walmart and others, regulation and investment hurdles have precluded more widespread adoption for delivery operations.

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Payzone and Post Office secure Bright deal for Northern Ireland

TalkingRetail

Payzone and Post Office have secured a long-term contract with renewable electricity provider Bright in Northern Ireland. The deal means all Payzone retailers and Post Office branches in the region are able to process top-up payments for Bright customers. Bright is a new energy supplier, providing electricity that is 100% renewable and powered only by.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.