June, 2019

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Marketing Is All About Moments: Don’t Wait For Them; Create Them

Forrester eCommerce

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers are in constant motion, evolving their brand affinities, lifestyle choices, technology usage, and emotional responses to the world around them. Yet most firms rely heavily […].

Marketing 397
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How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Ecommerce Platforms

Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees. It surely is uncomfortable to know this as an online retailer.

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Understanding the API Economy and Its Role in Ecommerce

BigCommerce

The ecommerce industry has transformed over the last two decades as digital advancements have changed how people behave, including how…

eCommerce 372
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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. The activewear brand makes a statement with their color-blocked leggings and tops that are perfect for both brunch and burpees. But is their marketing as high performance as well as their workout gear? We ordered a women’s tank top to get a glimpse into their customer experience. ?

Outdoor 284
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Email Design Best Practices to Increase Engagement

Groove

eCommerce email marketing remains one of the most effective tools in digital marketing — it’s fast, measurable and convenient. However if you’re familiar with email design, you likely know that every email client renders content differently. Although some email clients are up-to-date with the latest technology, many are still years behind conventional website design best practices.

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Ubersuggest 4.0: The Ultimate Content Marketing Tool

Kissmetrics

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. That way you can start ranking for these newly found keywords.

Marketing 279

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Canton Fair – My Guide To China’s Largest Wholesale Supplier Trade Show

My Wife Quit Her Job

Every other year, my wife and I make a trip to Guangzhou, China to attend the Canton Fair. If you’ve never heard of the Canton Fair, it is the largest whole supplier tradeshow in the world where thousands of vendors and buyers attend. Here are some statistics for this past year. Number of Exhibitors?: ?25,049 exhibitors. Number of Overseas Buyers?

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Ecommerce Store Inspiration: Designs We Love + Sites With Awesome Functionality

BigCommerce

Offering an ecommerce business solution where customers can experience your products online is just the first step toward success.

eCommerce 299
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The Empowered Marketer: David Lemley of Retail Voodoo

Optimizely

How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. Luckily, David Lemley has been in ecommerce since its inception, which means that he’s also seen the space evolve in the last few years.

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Ecommerce Shipping – A Step by Step Guide for 2019

Ecommerce Platforms

Global ecommerce sales are currently topping $3.5 trillion and cumulative data anticipates a 276% increase in global retail over the most recently tracked period. If you’re just starting out your ecommerce business, the first thing to learn is that global sales require global presence. This, of course, does not entail setting up multiple brick-and-mortar stores or international warehousing, but it does require a strategic and well-thought-out approach to shipping.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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What Type of Links Does Google Really Prefer?

Kissmetrics

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links?

Article 276
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Design Thinking Can Deliver an ROI of 85% or Greater

Forrester eCommerce

The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value. However, many of these same leaders now find themselves increasingly under pressure to show the return […].

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Top 31 Shopify Apps to Sell More [ 2019 Edition ]

Omnisend

Shopify never stops growing and expanding new ecommerce opportunities for its merchants. This huge retail ecosystem is able to facilitate ecommerce businesses of all ranges and sizes. Take the following list of Shopify apps as a lighthouse. These featured applications are high-end tools that we recommend. They are able to cover your marketing, site optimization, Read more The post Top 31 Shopify Apps to Sell More [ 2019 Edition ] appeared first on Ecommerce Marketing Automation | Omnisend.

Shopify 167
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Ecommerce UX: What It Takes to Create the Best User Experience for Your Online Store

BigCommerce

Ecommerce trends continue changing in a breeze.

eCommerce 411
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp

Optimizely

In a world awash in generic menswear, UNTUCKit focuses on a simple and clear concept: a dress shirt that looks good untucked. And men everywhere responded. The brand blew up in the past few years, even raising $30 million dollars from Kleiner Perkins. But while UNTUCKit is clearly a VC-powered menswear phenomenon, how sharp is their marketing? To find out, we ordered a classic white polo to get a feel for the brand’s style.

Marketing 262
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Wicked Quick: why product content syndication matters

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick. For this week’s Wicked Quick, I’m sharing a Q&A from IRCE 2019 where I caught up with Marcus Rottmaier, CRO, Productsup.

Channel 166
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How to Rank New Content Faster

Kissmetrics

If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If you are curious what your link count or domain score is, put in your URL here.).

SEO 276
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Salesforce buys Tableau to actualize data-driven engagement

Forrester eCommerce

Salesforce announced today its’ intent to acquire Tableau Software. This move adds a robust data visualization and insights solution to their customer engagement portfolio. Unlike other acquisitions, Tableau will operate under its own brand post acquisition. Tableau Software offers an enterprise BI solution to access, combine and cleanse data from disparate sources.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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8 Ways to Boost Your Ecommerce with Machine Learning

Omnisend

Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could. Not only do they do these things, they do them better. It is amazing to see how much value they are Read more The post 8 Ways to Boost Your Ecommerce with Machine Learning appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 167
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How Technology Can Help You Create A Winning Product Content Strategy in 2019

BigCommerce

Product content has always been key to standing out on the very cluttered, very competitive digital shelf.

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Sears’ latest move: Four weddings and a(n) eventual funeral

Steve Dennis

You’ve got to hand it to Eddie Lampert; the guy is tenacious. Of course he is also seriously misguided. At least when it comes to Sears. To briefly recap. Act One. In 2004 Lampert decides to merge a struggling and decidedly mediocre retailer (that’d be Sears) with a lousy one (that’d be Kmart). Turns out that didn’t work out too well. 15 years of declining sales, hundreds of store closings, multiple rounds of layoffs and a veritable bonfire of cash burning ensues.

Reference 143
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Microservices: to implement or not to implement? That is the question.

GetElastic

In a world where digital transformation is the top priority, microservices has emerged as a fundamental shift in how companies approach technology applications. Microservices, an architectural composition wherein a variety of small, autonomous services form a larger application, differ entirely from its monolith predecessor. While both microservice and monolithic architectures have their own benefits, we’re seeing the trend towards microservices increase.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Square POS Review: Everything You Need to Know (June 2019)

Ecommerce Platforms

Need to know more about the Square POS? If you run a physical (brick and mortar) store, then there are few tools more important than your point of sale system. This combination of hardware and software will ensure that you can take payments from customers instantly while updating your inventory too. Square is one of the best-known mobile point of sale systems in the industry.

POS 128
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Future Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail

Forrester eCommerce

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily Collins about how loyalty trends will affect retailers this year. This week, Claudia interviewed Jennifer Belissent, Ph.D. and principal analyst on Forrester’s consumer […].

Retail 344
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How to Build an Email List from Scratch: 9 Proven Methods

Omnisend

ROI for email marketing remains the highest among all marketing channels – $40 for each $1 spent. No other channels come even close to these heights. So it’s obvious why a long email list is so desirable by ecommerce businesses nowadays. Deciding to build an email list is one thing, but actually seeing success can Read more The post How to Build an Email List from Scratch: 9 Proven Methods appeared first on Ecommerce Marketing Automation | Omnisend.

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Your Guide To Ecommerce Themes: How To Choose The Right Design For Your Online Store

BigCommerce

In today’s digital world, consumers are more distracted than ever.

eCommerce 362
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Evolution and Variation with “line & slope” charts in Tableau

Canonicalized

Love line charts? Love slope charts? Why not put them together? In this article, I am going to show you why this is not always a good idea and some good use cases of how they could work well. People think computers will keep them from making mistakes. They’re wrong. With computers you make mistakes […]. The post Evolution and Variation with “line & slope” charts in Tableau appeared first on Canonicalized.

Article 126
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Apple Pay’s bite of mobile wallets [Infographic]

GetElastic

With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino’s mobile wallet is a hot topic in digital payments. Our latest infographic explores Apple’s piece of the mobile wallet pie. Is Apple Pay right for your business? Check out our post: The truth about Apple Pay for ecommerce.

Mobile 160
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How to Bulletproof Your Online Business

A Better Lemonade Stand

Learn the best ways to implement online business security from a variety of threats including fraud, hacking, theft, revenue fluctuations & more. The post How to Bulletproof Your Online Business appeared first on A Better Lemonade Stand.

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Dun & Bradstreet Moves Up The Value Chain With Intent To Acquire Lattice Engines

Forrester eCommerce

Yesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines. Both of us have covered these companies from a number of different perspectives, and we agree that the move makes sense for two primary reasons. First, adding advanced analytics and data management capabilities from Lattice accelerates D&B’s evolution into a comprehensive data platform […].

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib