June, 2019

Marketing Is All About Moments: Don’t Wait For Them; Create Them

Forrester eCommerce

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but.

Instagram Ads Prove Third-Party Data is Only Occasionally Accurate

Zaius

A few weeks ago, a journalist named Eric Ginsburg took to Twitter to reveal which keywords Instagram uses to targets you in their advertising. He showed exactly how to get to this specific page in Instagram’s settings, and asked his followers to post some of their most ridiculous results. NEW GAME!

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How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Ecommerce Platforms

Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees.

How To Start A TShirt Business For Under $3 With Your Kids

My Wife Quit Her Job

Because I teach a course on how to sell online, I’m often asked why I don’t launch more ecommerce stores and make infinite amounts of money:).

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series]

Canonicalized

“Know your customer!” ” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it.

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The Cost Of Losing Creativity

Forrester eCommerce

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. The value of agency creativity is at risk of disappearing.”

The Empowered Marketer: David Lemley of Retail Voodoo

Zaius

How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed.

GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

Retail TouchPoints

Canton Fair – My Guide To China’s Largest Wholesale Supplier Trade Show

My Wife Quit Her Job

Every other year, my wife and I make a trip to Guangzhou, China to attend the Canton Fair. If you’ve never heard of the Canton Fair, it is the largest whole supplier tradeshow in the world where thousands of vendors and buyers attend. Here are some statistics for this past year. Number of Exhibitors?: ?25,049 25,049 exhibitors. Number of Overseas Buyers?: ?191,950 191,950 buyers. Number of Booths?: ?60,466 60,466 standard booths. Exhibition Space?: ?1,185,000

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Evolution and Variation with “line & slope” charts in Tableau

Canonicalized

Love line charts? Love slope charts? Why not put them together? In this article, I am going to show you why this is not always a good idea and some good use cases of how they could work well. People think computers will keep them from making mistakes. They’re wrong. With computers you make mistakes […]. The post Evolution and Variation with “line & slope” charts in Tableau appeared first on Canonicalized. Analytics Data Visualization Tableau

Ecommerce UX: What It Takes to Create the Best User Experience for Your Online Store

BigCommerce

Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a… Ecommerce Marketing

Design Thinking Can Deliver an ROI of 85% or Greater

Forrester eCommerce

The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How To Leverage Site Search Data To Fuel Your Marketing Strategy

Retail TouchPoints

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling.

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How I Grew My Dying Facebook Traffic

Kissmetrics

Is it me, or does Facebook just want to keep you on Facebook? Every time I post a link to my site, I get less and less traffic. And it’s been this way for years. In other words, my organic reach on Facebook was dying.

Wicked Quick: why product content syndication matters

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick.

What A Headless Tech Stack Can Do To Conquer Ecommerce Compromises

BigCommerce

I’ve been focused on the shopper experience for a while. If you look at brands that are doing it really… Executive's Corner

New Tech: What I Took Away From The American Graphene Summit

Forrester eCommerce

Graphene will (eventually) affect all of us whether we know it or not. I’ll explain later, but first, let’s take a step back and level set. What is Graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite.

Zaius How-To: Predicting Shopper Likelihood

Zaius

Learn how Zaius’ data science-powered reporting can help your marketing team predict shopper likelihood based on historic customer behavior. The post Zaius How-To: Predicting Shopper Likelihood appeared first on Zaius

Navigating The WCM Waters: Choosing A Platform That Drives Your Sales

Retail TouchPoints

Deploying a new web content management (WCM) platform for an e-Commerce site may feel like you’ve been thrown into open waters — What kinds of predators lie beneath the surface, How can you stay afloat, and What will it take to succeed?

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Ubersuggest 4.0: The Ultimate Content Marketing Tool

Kissmetrics

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them.

6 digital payment trends to keep an eye on

GetElastic

With advancements in technology, the adoption of cashless solutions has increased to a great extent. The upcoming trends in payments will shift how consumers pay in the future; making credit cards and cash (so-called today’s rulers) – a thing of the past. The payment industry.

How To Create A Winning Father’s Day Email Campaign

BigCommerce

Poor old Dad can’t catch a break. Fewer people shop for Father’s Day than for Mother’s Day, and the ones… Ecommerce Marketing Email Marketing

Future Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail

Forrester eCommerce

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily Collins about how loyalty trends will affect retailers this year.

Zaius How-To: Uncovering Product Opportunities

Zaius

In this detailed Zaius How-To, we examine the Product Opportunities Report to show how you can identify your highest and lowest performing products, along with how often you’re promoting each. The post Zaius How-To: Uncovering Product Opportunities appeared first on Zaius

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RTP Editors Preview Retail TouchPoints Live! @ RetailX

Retail TouchPoints

In partnership with the brand new RetailX event (the co-location of IRCE, GlobalShop and RFID Journal Live! Retail), Retail TouchPoints is hosting Retail TouchPoints Live! RetailX for the first time June 25-26 at McCormick Place in Chicago.

What Type of Links Does Google Really Prefer?

Kissmetrics

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that.

Microservices and payments: what you need to know

GetElastic

Digital commerce experiences are increasingly stepping outside the bounds of the dot.com website.

How Technology Can Help You Create A Winning Product Content Strategy in 2019

BigCommerce

Product content has always been key to standing out on the very cluttered, very competitive digital shelf. Consumers expect an… Ecommerce Technology

It’s Here — The 2019 Forrester Global Map Of Privacy Rights And Regulations

Forrester eCommerce

Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy rights and regulations. Our 2019 version was released today.

Facing Controversy Head-on: My Experience Interviewing Tobi Lütke, CEO of Shopify

Zaius

Last week, I had the opportunity to sit down for a Q&A with Tobi Lütke on-stage at Shopify Unite , Shopify’s annual partner conference. . While I expected it to be an exciting experience, I was honestly surprised by one thing: the CEO’s level of transparency with the entire partner community. .