June, 2019

Marketing Is All About Moments: Don’t Wait For Them; Create Them

Forrester eCommerce

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but.

Instagram Ads Prove Third-Party Data is Only Occasionally Accurate

Zaius

A few weeks ago, a journalist named Eric Ginsburg took to Twitter to reveal which keywords Instagram uses to targets you in their advertising. He showed exactly how to get to this specific page in Instagram’s settings, and asked his followers to post some of their most ridiculous results. NEW GAME!

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How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Ecommerce Platforms

Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees.

Understanding the API Economy and Its Role in Ecommerce

BigCommerce

The ecommerce industry has transformed over the last two decades as digital advancements have changed how people behave, including how… Ecommerce Technology

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series]

Canonicalized

“Know your customer!” ” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it.

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The Cost Of Losing Creativity

Forrester eCommerce

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. The value of agency creativity is at risk of disappearing.”

The Empowered Marketer: David Lemley of Retail Voodoo

Zaius

How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed.

Ubersuggest 4.0: The Ultimate Content Marketing Tool

Kissmetrics

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them.

Ecommerce UX: What It Takes to Create the Best User Experience for Your Online Store

BigCommerce

Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a… Ecommerce Marketing

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

Retail TouchPoints

By Jack Carvel, Qubit It’s been more than one year since the General Data Protection Regulation (GDPR) came into force, so it’s a good time to reflect on the legislation and evaluate whether it has lived up to its promise — and what it was designed to do: to protect the data privacy of citizens in the EU and give them more control over how and when their data is being used. The GDPR also addresses the export of personal data outside of the EU and therefore affects American brands and any company doing business with individuals residing in the EU. Europe isn’t new to the efforts to protect their citizens’ private data. The GDPR supersedes the Data Protection Directive adopted in 1995, which regulates the processing of personal data within the EU. The Directive was considered an important component of EU privacy and human rights law. Relying on the same principles, the GDPR is very much an extension of the Directive. While the GDPR was an evolution and improvement on the 1995 Directive, did it fulfill its promise? Let’s start with some assumptions made prior to the implementation of GDPR and what’s happened since: - Unquestionably, there is continued reliance on third-party data. Many (including myself) thought the GDPR would essentially eliminate the selling and reselling of third-party data. This would mean that data brokers that heavily profit off of third-party data — and there are many — would also disappear. We see now that didn’t happen and may not unless enforcement of third-party data is better regulated. The fact is, enforcement has been lackluster in this area and consumers are still not aware that their data is being sold by vendors that profit off of it. Whether enforcement isn’t up to par because regulators have their hands full or because these large data management companies are “too big to fail,” we may never know. What we do know is there is a lack of transparency and consumers currently have no idea how many of these data management platforms are trafficking their data at this point. - Fines have been lackluster to say the least. With the threat of fines looming, there was a hectic scramble to prepare for the GDPR in the lead-up to its implementation. It wouldn’t be an overstatement to say that a lot of people thought there would be a focus on enforcement in general, especially for companies that either didn’t take the steps needed to achieve compliance, or knowingly just ignored GDPR and let the chips fall where they may. There have been some fines, one on Google for €50 million and another on Facebook for £500,000 by the Information Commissioner’s Office in the wake of the Cambridge Analytica scandal , after allowing third-party developers to access user information without consent. One could argue the fine on Facebook was a slap on the wrist. - Many data breaches are going unchecked. The GDPR also has strict guidelines on data breaches. Businesses must report any data breaches within 72 hours if they have a negative effect on consumer privacy. Businesses that violate this part of the statute could be fined up to £20 million or up to 4% of profits from the preceding financial year. However, according to personal data security platform Digi.me, of the 11,468 self-reported data breaches handled by the ICO between May 25, 2018 through March 2019, only 29 penalties were handed out and none of them were under the GDPR, but rather the older Data Protection Act. In total, 37,798 data-related concerns have been reported by consumers since the start of GDPR. It seems there’s a long way to go in terms of investigations of consumer complaints as well as enforcement of the GDPR. There is also good news on GDPR after its first year. One key aspect is the awareness on the part of consumers about how their data is being monetized and used in all facets of marketing and advertising. And we are all much more aware of how bad actors are misusing our information as well (see above reference to Facebook/Cambridge Analytica). Perhaps more importantly, GDPR has been an inspiration for many consumer privacy laws around the world, most notably, the California Consumer Privacy Act (CCPA), due to go into effect in January 2020. The purpose of the CCPA is to further Californians’ right to privacy by giving consumers an effective way to control their personal information and how it is being used. The CCPA may even be more stringent than the GDPR. Brands that intend on continuing to do business with California’s 39 million residents will have to comply with the law or face the consequences, including fines up to $750 per consumer or up to $7,500 per intentional violation. When you’re talking about data breaches that affect millions, these fines could be devastating to small or mid-sized companies. Unlike the GDPR, which was very much an evolution of the existing rules, the CCPA represents a fundamental shift in how data is conceptualized and protected for the companies that are affected. As such, in many cases it is unclear how these new rules will be interpreted and enforced, but there is at least a major opportunity for the regulators to make a real difference on the issue of citizens’ privacy rights. One thing is for certain, we’ve entered the age of consumer data privacy and both the GDPR and CCPA are steps in the right direction. Brands that take steps to comply with both are showing they respect the privacy of the consumers they owe their success to. And there is no question that this is a good business decision. Jack Carvel is General Counsel for Qubit. He is responsible for driving global legal strategy alongside the C-suite team, acting as primary counsel for all commercial, product, data protection, financial, litigation, employee, real estate and regulatory matters. GDPR Jack Carvel Qubit consumer protection data regulation

Ecommerce Shipping – A Step by Step Guide for 2019

Ecommerce Platforms

Global ecommerce sales are currently topping $3.5 trillion and cumulative data anticipates a 276% increase in global retail over the most recently tracked period. If you’re just starting out your ecommerce business, the first thing to learn is that global sales require global presence.

Design Thinking Can Deliver an ROI of 85% or Greater

Forrester eCommerce

The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

What Type of Links Does Google Really Prefer?

Kissmetrics

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that.

What A Headless Tech Stack Can Do To Conquer Ecommerce Compromises

BigCommerce

I’ve been focused on the shopper experience for a while. If you look at brands that are doing it really… Executive's Corner

How To Leverage Site Search Data To Fuel Your Marketing Strategy

Retail TouchPoints

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling.

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The 10 Best Email Marketing Services for 2019

Ecommerce Platforms

Going by the wide range of email marketing services on the web today, selecting the perfect one for your email campaigns is no walk in the park. It can, admittedly, be a very overwhelming process.

New Tech: What I Took Away From The American Graphene Summit

Forrester eCommerce

Graphene will (eventually) affect all of us whether we know it or not. I’ll explain later, but first, let’s take a step back and level set. What is Graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite.

Zaius How-To: Predicting Shopper Likelihood

Zaius

Learn how Zaius’ data science-powered reporting can help your marketing team predict shopper likelihood based on historic customer behavior. The post Zaius How-To: Predicting Shopper Likelihood appeared first on Zaius

How to Rank New Content Faster

Kissmetrics

If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If

How To Create A Winning Father’s Day Email Campaign

BigCommerce

Poor old Dad can’t catch a break. Fewer people shop for Father’s Day than for Mother’s Day, and the ones… Ecommerce Marketing Email Marketing

Navigating The WCM Waters: Choosing A Platform That Drives Your Sales

Retail TouchPoints

Deploying a new web content management (WCM) platform for an e-Commerce site may feel like you’ve been thrown into open waters — What kinds of predators lie beneath the surface, How can you stay afloat, and What will it take to succeed?

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Evolution and Variation with “line & slope” charts in Tableau

Canonicalized

Love line charts? Love slope charts? Why not put them together? In this article, I am going to show you why this is not always a good idea and some good use cases of how they could work well. People think computers will keep them from making mistakes. They’re wrong. With computers you make mistakes […]. The post Evolution and Variation with “line & slope” charts in Tableau appeared first on Canonicalized. Analytics Data Visualization Tableau

Future Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail

Forrester eCommerce

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily Collins about how loyalty trends will affect retailers this year.

Zaius How-To: Uncovering Product Opportunities

Zaius

In this detailed Zaius How-To, we examine the Product Opportunities Report to show how you can identify your highest and lowest performing products, along with how often you’re promoting each. The post Zaius How-To: Uncovering Product Opportunities appeared first on Zaius

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6 digital payment trends to keep an eye on

GetElastic

With advancements in technology, the adoption of cashless solutions has increased to a great extent. The upcoming trends in payments will shift how consumers pay in the future; making credit cards and cash (so-called today’s rulers) – a thing of the past. The payment industry.

How Technology Can Help You Create A Winning Product Content Strategy in 2019

BigCommerce

Product content has always been key to standing out on the very cluttered, very competitive digital shelf. Consumers expect an… Ecommerce Technology

RTP Editors Preview Retail TouchPoints Live! @ RetailX

Retail TouchPoints

In partnership with the brand new RetailX event (the co-location of IRCE, GlobalShop and RFID Journal Live! Retail), Retail TouchPoints is hosting Retail TouchPoints Live! RetailX for the first time June 25-26 at McCormick Place in Chicago.