Sat.Jan 05, 2019 - Fri.Jan 11, 2019

It’s Time To Stop Talking Retail Innovation, And Start Doing It

Retail TouchPoints

By Tim McMullen, redpepper “Nike Pushing Retail Innovation” “Sephora’s innovation ‘gathering speed’ at LVMH” “Will These Trends Shape Retail for the Next 25 Years?” These are three recent articles on retail innovation.

How to Use Targeted Email Marketing for Ecommerce

Omnisend

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

Is Omnichannel Retail Strategy Like a Board Game?

OrderDynamics

How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy.

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Channel Data Is A Competitive Differentiator

Forrester eCommerce

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

How to Run an Online Contest for Your B2C Brand

Zaius

If you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun. After hours (and hours) of browsing photos of golden sands and turquoise seas, I started seeing retargeted ads with contests to win vacations.

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How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

More Trending

Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

Forrester eCommerce

The US Society of Automotive Engineers (SAE) has defined a scale to describe the autonomous capabilities that self-driving cars have — i.e., their levels of automation. link] Level 5 is full automation, which allows self-driving cars to operate with no human assistance.

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

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Why Website Backups Can Save Your Business

BigCommerce

Website backups are the insurance of online business. We often hear of major data breaches on the news, but data… Ecommerce Technology

Ship-From-Store – How It Can Be A Key Competitive Advantage For Physical Retailers

Retail TouchPoints

By Michael Manlapas, MetaPack Retailers and brands are important to consumers, and physical stores help to reinforce the connection between customer and brand, providing a marketing touch point that is harder to duplicate online.

Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

Forrester eCommerce

Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion.

239: Paul Jarvis On Business, Happiness And Running A Company Of One

My Wife Quit Her Job

Today I’m thrilled to have Paul Jarvis on the show. Paul is an author, designer, podcaster, course and software creator. His works have been talked about by Ashton Kutcher and Ariana Huffington. He’s worked with clients like Danielle Laporte, Microsoft, Marie Forleo and Mercedes.

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Best Blogging Platforms for Your Online Store

Ecommerce Platforms

Did you know, as many as 86% of B2B companies blog- and for a good reason, it gets results! Websites with blogs have as many as 434% more indexed pages in comparison to brands that don't. The stats speak for themselves. If your business isn't producing content, it should be.

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Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

16 Retail Trailblazers To Learn From In 2019

Forrester eCommerce

On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next generation retail experiences.

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Using the cloud for integration turns marginal into massive gains for retailers

Retail Technology Review

By Graham Woods, Managing Director of W3Partnership. No-one talks about retail in terms of online and offline anymore. The word omnichannel entered and left our parlance with equal speed. Retailers are now focussed on providing customers with the choice, experience and delivery they want, when they want it – regardless of the channel on which any part of the customer journey takes place. Critical Issues Retail Supply Chain Internet Retailing

7 Marketing Mistakes That Nearly Broke Me… Literally

Kissmetrics

When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author.

What’s Spree Commerce? Everything You Need to Know

Ecommerce Platforms

Have you come across Spree Commerce while browsing the web, and are you unsure what it is and whether it'll help your business? If so, you're in the right place. Read our thorough review to get to grips with everything you need to know about this software. Let's dive in! Who's Spree Commerce?

China Takes the Moonshot Advantage

Forrester eCommerce

The origin of the term used to describe the most advanced, disruptive innovations has returned again as an innovation focus of its own. Last week, the China National Space Administration disrupted its competitors, like NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon.

Convert your mobile browsers into buyers with these recommendations

GetElastic

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. And not all journeys end with a conversion.

Gartner mentions FarEye in the Hype Cycle for Multienterprise Solutions, 2018 under the Global Logistics Visibility technology

Retail Technology Review

FarEye, a technology solution to run eCommerce and supply chain logistics operations has been mentioned as a sample vendor in Gartner’s recent Hype Cycle report for Multienterprise Solutions[1] under the Global Logistics Visibility technology which was published on 13 December 2018. Internet Retailing Retail Supply Chain

How to Create Online Courses and Landing Pages on Teachable

Ecommerce Platforms

Can you feel the itch? The online learning market has been expanding exponentially of late and is expected to hit $37.6 billion in value by next year. Yet all we’ve been doing is churning out content after another for our blogs, without a solid strategy for monetizing knowledge and expertise.

Akamai Purchases Janrain

Forrester eCommerce

Today, Akamai announced that it has acquired Portland, Oregon-based Janrain. Although the financial terms were not disclosed, Forrester estimates the purchase price to be in the $250M–$275M range, based on typical M&A SaaS revenue multiples of 4X to 6X and Forrester’s estimation of Janrain’s annual revenue. Founded in 2003, Janrain was one of the first […

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[Private] Our Secret Sauce: A Behind the Scenes Look at What We Do

Rishi Rawat

Blake Nordstrom: Gone too soon, but his impact on retail will long be remembered

Steve Dennis

I met Blake Nordstrom, co-president of the namesake retailer, only one time, and it was way back in 2005. I was an executive at Neiman Marcus, and many of us on the senior leadership team were attending the grand opening of our new store at the Shops of La Cantera in San Antonio, Texas.

Sneak Peek at NRF 2019 Retail’s Big Show

OrderDynamics

Sneak Peek at NRF 2019 Retail’s Big Show. As of this writing, we are one week away from NRF 2019 Retail’s Big Show. For retail, this is the big event. Last year’s show drew in 37,000 participants. This year, we expect even more to attend.

POS 100

We Used Ahrefs to Analyze 25 Highly Competitive eCommerce Search Terms. Here’s What We Found

Inflow Insights

How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? Hint: nope).

How to Get More Reviews

Rishi Rawat

We assume people are rational. If you’re a retailer and offer a good product wrapped in delightful service then customer reviews will pour in. Wrong. Let me tell you about a recent delightful experience. I purchased jewelry for my wife online (thanks for all your help, Ron ).

Was 2018 the best holiday shopping season in years? Well, what do you mean by “best”?

Steve Dennis

If you are the sort of person who tracks stories on retailers’ holiday sales performance you know a certain ebullience has set in. On the heels of optimistic forecasts by the National Retail Federation and others, Mastercard’s SpendingPulse indicates that retail had the “best” season in six years , with overall sales growing 5.1%. Online shopping alone was up over 19%. So there should be joy throughout the land right? Well, not so fast.

Episode 66 – What’s Next for Amazon Sellers with Futurist Matt Ward

eCommerce Evolution

Matt Ward built an Amazon business from nothing with a goal of selling it for $1million in 12 months. His goal once the sale was final was to work on stuff that mattered more to him….He

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