Sat.Jan 05, 2019 - Fri.Jan 11, 2019

It’s Time To Stop Talking Retail Innovation, And Start Doing It

Retail TouchPoints

By Tim McMullen, redpepper “Nike Pushing Retail Innovation” “Sephora’s innovation ‘gathering speed’ at LVMH” “Will These Trends Shape Retail for the Next 25 Years?” These are three recent articles on retail innovation.

How to Use Targeted Email Marketing for Ecommerce


Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

Is Omnichannel Retail Strategy Like a Board Game?


How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy.

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Channel Data Is A Competitive Differentiator

Forrester eCommerce

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How To Avoid And Manage B2B Ecommerce Channel Conflict


Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

More Trending

239: Paul Jarvis On Business, Happiness And Running A Company Of One

My Wife Quit Her Job

Today I’m thrilled to have Paul Jarvis on the show. Paul is an author, designer, podcaster, course and software creator. His works have been talked about by Ashton Kutcher and Ariana Huffington. He’s worked with clients like Danielle Laporte, Microsoft, Marie Forleo and Mercedes.

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Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

Forrester eCommerce

The US Society of Automotive Engineers (SAE) has defined a scale to describe the autonomous capabilities that self-driving cars have — i.e., their levels of automation. link] Level 5 is full automation, which allows self-driving cars to operate with no human assistance.

Why Website Backups Can Save Your Business


Website backups are the insurance of online business. We often hear of major data breaches on the news, but data… Ecommerce Technology

Ship-From-Store – How It Can Be A Key Competitive Advantage For Physical Retailers

Retail TouchPoints

By Michael Manlapas, MetaPack Retailers and brands are important to consumers, and physical stores help to reinforce the connection between customer and brand, providing a marketing touch point that is harder to duplicate online.

How to Run an Online Contest for Your B2C Brand


If you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun. After hours (and hours) of browsing photos of golden sands and turquoise seas, I started seeing retargeted ads with contests to win vacations.

B2C 247

Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

Forrester eCommerce

Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion.

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More


Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

Best Blogging Platforms for Your Online Store

Ecommerce Platforms

Did you know, as many as 86% of B2B companies blog- and for a good reason, it gets results! Websites with blogs have as many as 434% more indexed pages in comparison to brands that don't. The stats speak for themselves. If your business isn't producing content, it should be.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up


It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

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16 Retail Trailblazers To Learn From In 2019

Forrester eCommerce

On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next generation retail experiences.

Games 247

We Used Ahrefs to Analyze 25 Highly Competitive eCommerce Search Terms. Here’s What We Found

Inflow Insights

How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? Hint: nope).

What’s Spree Commerce? Everything You Need to Know

Ecommerce Platforms

Have you come across Spree Commerce while browsing the web, and are you unsure what it is and whether it'll help your business? If so, you're in the right place. Read our thorough review to get to grips with everything you need to know about this software. Let's dive in! Who's Spree Commerce?

Convert your mobile browsers into buyers with these recommendations


Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. And not all journeys end with a conversion.

China Takes the Moonshot Advantage

Forrester eCommerce

The origin of the term used to describe the most advanced, disruptive innovations has returned again as an innovation focus of its own. Last week, the China National Space Administration disrupted its competitors, like NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon.

7 Marketing Mistakes That Nearly Broke Me… Literally


When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author.

How to Create Online Courses and Landing Pages on Teachable

Ecommerce Platforms

Can you feel the itch? The online learning market has been expanding exponentially of late and is expected to hit $37.6 billion in value by next year. Yet all we’ve been doing is churning out content after another for our blogs, without a solid strategy for monetizing knowledge and expertise.

[Private] Our Secret Sauce: A Behind the Scenes Look at What We Do

Rishi Rawat

Akamai Purchases Janrain

Forrester eCommerce

Today, Akamai announced that it has acquired Portland, Oregon-based Janrain. Although the financial terms were not disclosed, Forrester estimates the purchase price to be in the $250M–$275M range, based on typical M&A SaaS revenue multiples of 4X to 6X and Forrester’s estimation of Janrain’s annual revenue. Founded in 2003, Janrain was one of the first […


Blake Nordstrom: Gone too soon, but his impact on retail will long be remembered

Steve Dennis

I met Blake Nordstrom, co-president of the namesake retailer, only one time, and it was way back in 2005. I was an executive at Neiman Marcus, and many of us on the senior leadership team were attending the grand opening of our new store at the Shops of La Cantera in San Antonio, Texas.

Using the cloud for integration turns marginal into massive gains for retailers

Retail Technology Review

By Graham Woods, Managing Director of W3Partnership. No-one talks about retail in terms of online and offline anymore. The word omnichannel entered and left our parlance with equal speed. Retailers are now focussed on providing customers with the choice, experience and delivery they want, when they want it – regardless of the channel on which any part of the customer journey takes place. Critical Issues Retail Supply Chain Internet Retailing

How to Get More Reviews

Rishi Rawat

We assume people are rational. If you’re a retailer and offer a good product wrapped in delightful service then customer reviews will pour in. Wrong. Let me tell you about a recent delightful experience. I purchased jewelry for my wife online (thanks for all your help, Ron ).

How to Work with Digital Influencers to Increase Your Instagram Followers

Bootstrapping Ecommerce

If you’re wondering how new brands go from 0 - 100,000 followers super fast we’re here to spill the secrets: They work with digital influencers. The post How to Work with Digital Influencers to Increase Your Instagram Followers appeared first on Bootstrapping Ecommerce. Getting Traffic

Was 2018 the best holiday shopping season in years? Well, what do you mean by “best”?

Steve Dennis

If you are the sort of person who tracks stories on retailers’ holiday sales performance you know a certain ebullience has set in. On the heels of optimistic forecasts by the National Retail Federation and others, Mastercard’s SpendingPulse indicates that retail had the “best” season in six years , with overall sales growing 5.1%. Online shopping alone was up over 19%. So there should be joy throughout the land right? Well, not so fast.

How a Marketing Cloud Benefits the Home Furnishings Industry


The post How a Marketing Cloud Benefits the Home Furnishings Industry appeared first on PERQ. Furniture Marketing PERQ Technology cloud solution home furnishings marketing cloud online marketing perq marketing

Gartner mentions FarEye in the Hype Cycle for Multienterprise Solutions, 2018 under the Global Logistics Visibility technology

Retail Technology Review

FarEye, a technology solution to run eCommerce and supply chain logistics operations has been mentioned as a sample vendor in Gartner’s recent Hype Cycle report for Multienterprise Solutions[1] under the Global Logistics Visibility technology which was published on 13 December 2018. Internet Retailing Retail Supply Chain

Amazon Announces 3 New Sponsored Products Bid Optimization Features

CPC Strategy

Earlier this week, Amazon announced 3 new bidding and reporting features for Sponsored Products that will help “improve performance, control, and insights” Introducing. Read More. The post Amazon Announces 3 New Sponsored Products Bid Optimization Features appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Sponsored Products

7 Ways to Use Slack to Manage Your Online Business

A Better Lemonade Stand

Slack gets an unfair reputation for only being used as an instant chat messenger between teams, and while it is useful for that purpose, there are several other ways to use Slack to provide value to your businesses every day. The post 7 Ways to Use Slack to Manage Your Online Business appeared first on A Better Lemonade Stand. Resources & Tools

How to Use Targeted Marketing Emails to Entice Online Shoppers


The post How to Use Targeted Marketing Emails to Entice Online Shoppers appeared first on PERQ. Marketing PERQ email marketing online engagement online marketing online shoppers perq marketing targeted email targeted marketing emails