Sat.May 11, 2019 - Fri.May 17, 2019

The New Era Of Marketing Strategy

Forrester eCommerce

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing.

7 Email Autoresponders That Make Money On Autopilot For Your Online Store

My Wife Quit Her Job

Those of you who have followed me since the beginning know that I’ve been running a 7 figure ecommerce store since 2007. But did you know that email marketing makes up over 30% of my sales?

How to Maximize Warehouse Efficiency For Your Ecommerce Merchandise

BigCommerce

Where do you store inventory? In your living room or garage? At a leased warehouse space? With a third-party provider?… … Shipping & Fulfillment

The Secret Recipe For A Successful Retail Operations System

Retail TouchPoints

By Praveen Kanyadi, SpotCues Retail operations are the backbone of every store, regardless of whether it’s a small business or a large big box retailer.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

It’s Time To Transform Insurance Claims

Forrester eCommerce

My house is almost a hundred years old. And while it might have some lovely period features (often estate agent speak for dilapidation), it also requires constant care. This makes good home insurance vital.

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Newsletter Retargeting 101: How to Capture Would-Be Customers Using Emails

BigCommerce

The truth about ecommerce is that it’s a numbers game. While the quality of your products and the layout of… Ecommerce Marketing Email Marketing

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RTP Editors Reveal Top Takeaways From #RIC19

Retail TouchPoints

Retail TouchPoints. successfully wrapped up its fifth Retail Innovation Conference. last week, and there was no shortage of insights shared throughout the three-day event.

What’s Hot In Insurance Tech In 2019?

Forrester eCommerce

In 2019, the pressure on insurance business and technology leaders isn’t letting up. Earlier this year in Forrester’s “How Five Drivers Will Shape Insurance Business Technology Investments In 2019” report and webinar, we examined the drivers shown here that are shaping insurance business priorities.

The Empowered Marketer: Josh Zloof of Sudden Coffee

Zaius

Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton of people about your product, test it out, and find the audience who truly loves it.

How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic?

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How Retailers Can Capitalize On Mobile

Retail TouchPoints

By Samir Addamine, FollowAnalytics Retailers are trying to make up for lost time — and regain lost customers — by creating high-tech offline experiences that match the ease and convenience of e-Commerce.

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The Rise, Fall, And Rise Again Of The Integrated Developer Toolchain

Forrester eCommerce

The recent merger of CloudBees and Electric Cloud is a sign of the times in the world of DevOps as integrated DevOps solutions come back into vogue. Not too recently, this would have been looked down upon as a step in the wrong direction when it comes to innovation and providing value to developers.

You’re Not Doing Enough with Your Ecommerce Newsletter

Zaius

Does your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more you could be doing with your customer newsletter. Think about how many email newsletters you receive each week yourself.

256: Sunny Lenarduzzi On How To Start A YouTube Channel

My Wife Quit Her Job

Today, I’m really happy to have Sunny Lenarduzzi on the show. Sunny and I met at Social Media Marketing World where we were both speakers and she has over a decade of experience as an award winning video, social media and brand strategist.

10 best practices for a successful ecommerce homepage

GetElastic

According to Statista, ecommerce sales are projected to grow to almost $3.5 trillion in 2019 and grabbing only a tiny portion of the market share means generating some serious profit. However, in order to start a successful online business, you need to create an outstanding website.

Reviewing Forrester’s 2019 New Tech Predictions — How’d We Do So Far?

Forrester eCommerce

Back in November, Forrester outlined its 2019 predictions for a set of hot emerging technologies. We identified which markets were likely to command big investments in the new year and even predicted that GE would turn a corner this year. Let’s see how we did so far with a few of them.

How Away Uses Google Ads (Case Study)

Store Growers

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry.

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80 Most Common Ecommerce Website Mistakes in 2019 Explained

Ecommerce Platforms

If you’ve tried running an ecommerce website , then you already know how fierce the competition is out there.

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15 tools to help ecommerce practitioners scale and grow

GetElastic

In 2018, 11.9% of all retail was attributed to ecommerce, this number is expected to increase to 17.5% in 2019. Considering that retailers reported $3.53 trillion in sales in 2017, it’s safe to say that ecommerce has a big future.

Global Accessibility Awareness Day: Equal Access Is Good Business

Forrester eCommerce

Yesterday, my LinkedIn feed lit up with posts from individuals and companies stating their commitment to digital inclusion. Because it was Global Accessibility Awareness Day (GAAD), a day aimed at getting everyone talking and learning about digital accessibility and inclusive design.

How to Decide Which Online Sales Channel to Sell Your Products On

SellBrite

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. From Amazon to WooCommerce, each ecommmerce platform comes with its own set of unique features to help you manage your business well.

ParcelHero says 24-hour round-the-clock deliveries are the future of e-commerce

Retail Technology Review

Amazon’s $800 million investment in free next-day deliveries may be making headlines, but the home delivery expert ParelHero says same-day 24/7 deliveries are the future of e-commerce. Retail Supply Chain Internet Retailing Critical Issues

B2B Online 2019: How to take your commerce practice from good to great

GetElastic

For more than half a decade B2B Online has been a go to destination for B2B digital business leaders.

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Research Announcement — Asia Pacific Cybersecurity Consulting Providers, Q4 2019

Forrester eCommerce

Research announcement: Another APAC Forrester Wave™ is coming. This time I will be evaluating cybersecurity consulting providers in Asia Pacific. Gather round! The cybersecurity consulting market has been alive and well in APAC since I began my career many years ago.

6 Ways to Use Facebook Marketing to Sell More Products

Bootstrapping Ecommerce

Use these 6 Facebook marketing methods to drive more visitors to your store or website from one of the top social media platforms in the industry. The post 6 Ways to Use Facebook Marketing to Sell More Products appeared first on Bootstrapping Ecommerce. Getting Traffic

The Ultimate Guide To Square Fees for 2019

Ecommerce Platforms

The most probable answer to why you might be a little curious about Square's fees is the need to use a safe mobile payment method. If I want to handle payment processing with more precision, this is the first stopover before I do any sign-up.

Why you need to meet me in London at Gartner CX

GetElastic

It’s no longer about just providing a product or service; the experience brands and businesses deliver to their consumers has become the epitome of what deems success today.

What Open Source’s Collision With PaaS Means For Drupal And WordPress Services: FORR in 3 Video

Forrester eCommerce

Please check out our second FORR in 3 episode. FORR in 3 is a new video blog series on commerce, content, and services.

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6 Mobile Ecommerce Trends to Drive Sales

SellBrite

The main challenge for any ecommerce business is standing-out and reaching customers, which can be incredibly difficult among the competition. All the more difficult, too, considering all the ways in which the ecommerce customer base is changing.

Recart Review: A Customer Journey Solution (March 2019)

Ecommerce Platforms

Cart abandonment is a universal nightmare for eCommerce brands. Recart focuses on reducing the holes in your bottom-of-the-funnel strategy so that you can eliminate the headaches associated with lost revenue.

10 critical ecommerce email marketing mistakes to avoid

GetElastic

Email marketing is a valuable tool, allowing the opportunity to send targeted content directly to someone who has expressed interest or who has already engaged with your company. It’s so common place these days that a lot of companies forget just how valuable a tool it is when done right.

CX in India: Looking Back To Look Ahead

Forrester eCommerce

So unless you’ve been living under a corporate rock for the last few years, you’ve certainly been bombarded with buzz around two words – “Customer Experience”. Now, the problem with customer experience is just that – often it’s a buzzword, and everybody talks about it, but very few action it right.

Visualsoft ties up contract renewal with Daniel Footwear

Retail Technology Review

eCommerce and digital marketing agency, Visualsoft, has announced a contract renewal with premium fashion company Daniel Footwear, extending their partnership for a further two years. Internet Retailing