Ecommerce Platforms
SEPTEMBER 18, 2020
If you get your site's technical SEO wrong, everything else goes down the drain. Get it right, and you've probably solved the number one headache of site optimization and conversion. In one study, 59 percent of SEO buffs named technical on-site optimization as their most effective SEO strategy. For enterprise and mid-level companies, that figure goes to 65.4 and 66.7 percent, respectively.
FastSpring
SEPTEMBER 15, 2020
Affiliate marketing can mean different things to different people, but at its core, it refers to paid marketing that is based on trackable performance. This differs from traditional marketing in that instead of pre-paying for ad space or content, advertisers and individuals promote your products in exchange for commissions on sales they drive or other trackable activities like lead generation or trial downloads.
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BigCommerce
SEPTEMBER 17, 2020
Have you tried to catch a Pokémon lately? Or experimented with silly Snapchat filters?
Forrester eCommerce
SEPTEMBER 18, 2020
COVID-19 and the associated containment measures are accelerating digital transformation and automation in financial services. Customer service in particular has been under enormous pressure and financial services firms such as Nationwide Building Society in the UK and the Royal Bank of Canada have launched chatbots to deal with the unusually high volume of requests.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
SEPTEMBER 15, 2020
Would you rather watch a 20-second video clip or read a one page summary? In today's world of information overload, video has become a main source for absorbing information. With this information readily available at our fingertips, consumers' attention spans and patience levels tend to decrease when it comes to consuming or waiting to consume content.
Kissmetrics
SEPTEMBER 17, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In a world filled with different web hosting options, VPS hosting has become a popular choice for websites in various categories. Upgrading to a virtual private server (VPS for short) will drastically improve your site performance if you’re currently on a shared hosting plan.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
SEPTEMBER 16, 2020
NVIDIA just announced it plans to acquire Arm Limited from SoftBank Group for $40B. The combination aims to conquer the enormous compute market that has long been dominated by the x86 architecture (and thus, Intel and AMD). The x86 platform remains the leader in PCs and data centers, but the future growth prospects lie in […].
Groove
SEPTEMBER 17, 2020
According to HubSpot, Facebook is the primary content distribution channel for marketers today. With the prevalence of social media in today's world, Facebook provides great opportunity for businesses of all kinds to advertise their products and services and gain new customers. In this blog, we're taking a deep dive into Facebook lead generation to help you customize your ads and attract more leads on Facebook.
Kissmetrics
SEPTEMBER 17, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best VoIP phone services create exceptional customer experiences. And exceptional customer experiences work wonders for your bottom line. Imagine this: a potential customer calls the sales number listed on your website. Six states away, a personal cell phone rings.
BigCommerce
SEPTEMBER 16, 2020
The global ecommerce industry is vast. In 2019, the value of ecommerce sales worldwide reached $3.535 trillion.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
SEPTEMBER 18, 2020
One of the biggest transformations in retail that Forrester highlighted in its recent B2C buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with marketplaces like Alibaba, Amazon, and others around the world. (“Brand manufacturers” are traditionally wholesale companies that distribute through intermediaries.
Retail TouchPoints
SEPTEMBER 16, 2020
The mass adoption of curbside pickup during the pandemic has changed the role of the parking lot as retailers work to accommodate very different types of trips within the same space. Lots must now be designed, or repurposed, as spaces that can efficiently accommodate both pedestrians walking to the store and customers waiting for a pickup. But there are even more possibilities for optimization when retailers begin thinking about other potential uses for this real estate.
Kissmetrics
SEPTEMBER 12, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to use. Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success.
lateshipment
SEPTEMBER 17, 2020
Introduction. It isn’t surprising that the Coronavirus pandemic has brought the global economy to its knees. According to a World Bank report, the global economy is in the worst recession since World War 2. Such is the toll the COVID-19 pandemic has exacted. More importantly, official World Health Organization statistics suggest that globally over nine hundred thousand people have succumbed to COVID-19’s cold hands.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
SEPTEMBER 16, 2020
By April of this year, an astounding 62% of US online adults had performed some kind of online transaction for the first time as a direct result of the COVID-19 pandemic — many began ordering products online for delivery, others experimented with digital payments or started banking online, and some opted to receive medical advice […].
Retail TouchPoints
SEPTEMBER 17, 2020
In the wake of COVID-19, store hours and services can be unpredictable, making it difficult for customers to keep up. Torrid is using the LiveMap feature from email solution provider Liveclicker to prevent confusion for customers on its email list, automatically providing up-to-date and personalized information on whether their local stores are closed, open, or open solely for curbside pickup.
Kissmetrics
SEPTEMBER 15, 2020
Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine.
Optimizely
SEPTEMBER 14, 2020
In this episode of The Empowered Marketer, campaign expert Heather Green shares best practices on how to prepare for the 2020 holiday season. Tune in to learn important tactics and tips about deliverability optimization and campaign strategy, then implement these changes to your campaigns — just in time for Black Friday and Cyber Monday. In this episode we discuss: Deliverability: Why it matters and how to think about it relative to your holiday campaigns Overall campaign strategy and how to sta
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
SEPTEMBER 18, 2020
In this environment, successful B2B CMOs must be agents of change within marketing and across the revenue engine by introducing well-established proven best-practice processes that can be adjusted quickly to create alignment between functions and meet the changing needs of the business. Join Jennifer Ross and Adele Sweetwood on October 15 for the Forrester SiriusDecisions webcast “Is It 2021 Yet?
Retail TouchPoints
SEPTEMBER 14, 2020
Oracle has won its bid for TikTok ’s U.S. operations, though the deal will not be an outright purchase. Instead, Oracle will become a “ trusted technology provider ” for TikTok owner ByteDance. The companies must now wait for approval from the White House and the Committee on Foreign Investment before completing the deal. The review is scheduled for this week.
Kissmetrics
SEPTEMBER 14, 2020
Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products.
BigCommerce
SEPTEMBER 14, 2020
You’ve heard of B2B, B2C, and maybe even D2C.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
SEPTEMBER 18, 2020
Looking ahead to 2021, sales leaders mush shift from adapting to the “new normal” to proactively planning for the recovery and their “next normal.”.
Retail TouchPoints
SEPTEMBER 15, 2020
COVID-19 has massively influenced consumer behavior, and the economic fallout has had a huge impact on the role of price perception. Economic and public health conditions vary wildly by city, state and region as restrictions are lifted and reinstated. As a result, consumer behavior has become harder to predict across multiple locations, which makes zone pricing a must for retailers.
Kissmetrics
SEPTEMBER 17, 2020
It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users , and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel.
Steve Dennis
SEPTEMBER 14, 2020
Traditional retail, at its core, relies largely on being a middleman. The typical multi-brand retailer sits between the manufacturing community and its target consumers, performing valuable intermediary tasks like selecting the right products for the markets it serves, carrying local inventory, owning and creating attractive environments to sell the product, and so on.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
SEPTEMBER 17, 2020
Amid unprecedented uncertainty lies vast opportunity for B2B leaders. Monica Behncke, Vice President, SiriusDecisions Research, explains in her introduction to Forrester’s SiriusDecisions 2021 Planning Assumptions.
Retail TouchPoints
SEPTEMBER 17, 2020
Capgemini offers the Smart Store Guide, a solution that helps retailers provide a rich customer experience for all shoppers. The Guide is powered by computer vision and voice recognition, and it can help shoppers navigate a pre-planned shopping list by recommending the best route and offering product information in real time. The solution was designed in partnership with Intel and seeks to help shoppers plan their visit from anywhere using a voice interface.
Kissmetrics
SEPTEMBER 14, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Without customers, your business wouldn’t exist. I guess it could… but you wouldn’t last long without a stream of revenue helping you keep the lights on. Because of that, it’s critical to understand how your customers behave and what they want from you.
My Wife Quit Her Job
SEPTEMBER 16, 2020
Today, I’m thrilled to have Benny Lewis on the show. I’ve actually known Benny for over 10 years because we were in the same Google group for blogging many years ago. Benny is known as the Irish polyglot and he runs FluentIn3months.com, which is a resource site for language learners that gets over 2 million visits a month. Benny speaks seven languages fluently and today we’re going to discover how he makes money through his love of language hacking.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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