Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) a

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Why social commerce is transforming online retail

RetailDive

Once hubs for casual entertainment, social media platforms now serve as bustling marketplaces. Today’s social media scroller has become a digital window shopper with the power to buy in seconds.

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Shopify Abandoned Cart Email: Inspiration for Your Next Flow

Groove

If you’re like most people who shop online, you’ve probably abandoned your share of carts over the years. The reasons why can range from simple distraction to sudden second thoughts at the last minute. However, that doesn’t change the fact that you were interested in those products enough to consider them in the first place. Where there’s interest, there’s also an opportunity to rescue a sale, and this is just as much the case for your Shopify customers as it is for anyone else.

Shopify 239
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Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Forrester eCommerce

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 494
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to Free Your e-Commerce Business from the AI Productivity Paradox

Fastr

Originally published as a guest post on CMS Critic on February 21, 2024. AI investments are riddled with pain and often end in broken dreams. For e-Commerce companies, the true promise of AI lies beyond tools and in sophisticated, flexible environments – where they can break the bottleneck and empower their teams with speed and agility.

eCommerce 130
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Shopify Email vs. Klaviyo: Our In-Depth Comparison for 2024

Groove

Studies show that customers still prefer to be contacted by eCommerce businesses via email. Specifically, 55% of online shoppers prefer email communication, with SMS texting clocking in at a distant second (17%). Consumers are concerned about the economy, but localized support remains strong for small businesses. Staying in touch with your customers is more important than ever.

Shopify 207

More Trending

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519: The SEO Apocalypse! How Google’s Latest Changes Are Shaking Up the Internet With Toni Herrbach

My Wife Quit Her Job

Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In this episode, Toni and I discuss what’s going on with SEO and artificial intelligence and what’s in store for ranking in search going forward. What You’ll Learn Google’s spam problem How to rank in Google search Google’s latest changes Sponsors SellersSummit.com – The Sellers Summ

SEO 296
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Amazon Warehouse Deals: Prices So Low, It Feels Like Stealing

My Wife Quit Her Job

Amazon Warehouse Deals is one of the top ways to buy like-new products at huge discounts. And the best part is that these products fall under Amazon’s 30-day return policy, so you can shop with confidence. In this article, I’ll examine the pros and cons of buying from Amazon Warehouse, along with its impact on third-party sellers and their brands. Whether you’re a buyer in search of great online bargains or a seller concerned about your listings, you’ll learn everything you need to k

Article 272
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High-Performance IT Means One Size Doesn’t Fit All

Forrester eCommerce

Technology is critical to an organization’s success. This is obvious enough in industries where technology is fundamentally changing the customer experience. But even in something like paint manufacturing or government agencies, technology is critical – though critical in a different way than verticals experiencing significant tech disruption.

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Cybersecurity Best Practice: Check Your Physical Security Devices

Retail TouchPoints

The Akamai 2023 State of the Internet report revealed that retail continues to be the most targeted industry for cyberattacks, accounting for over 14 billion observed incursions. Risks from cyber threats including fraud, account takeovers, malware, ransomware, compromised business emails and data breaches all begin with an initial breach. Any device connected to a retailer’s network — whether it’s a smart IoT thermostat, an access control sensor or a computer — is a potential gateway for cybercr

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Shopify Marketing Strategies: 6 Proven Strategies

Groove

Filling your Shopify store with exceptional products your target audience can’t resist is really only part of what it takes to make it a fantastic success. After all, even the best products don’t sell themselves. You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Here’s a closer look at the most important proven strategies every Shopify store owner should master to drive sales and boost conversion rates. 1.

Shopify 266
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518: How AI Is Transforming Ecommerce With John Lawson

My Wife Quit Her Job

In this episode, I’m thrilled to have John Lawson on the show. John is the CEO of 3rd Power Outlet, an online retail clothing and accessories company. He is a platinum eBay power seller, a top-rated Amazon merchant, and a small business influencer of the year. He’s also written many best-selling books and speaks all over the world. For the past several years, John has been really deep into AI, so in this episode, we are going to talk about how AI is transforming ecommerce.

eCommerce 291
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Slouching Towards Ubiquity: Five Notable Fintech Companies

Forrester eCommerce

Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.

Customer 495
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Beyond Accelerates Overstock Resurrection Following ‘Fatal’ Branding Mistake

Retail TouchPoints

Beyond, Inc. , owner of online retail brands Bed Bath & Beyond (BB&B) and Overstock , will bring back a standalone Overstock.com site in approximately five weeks rather than the September 2024 target date announced earlier. Beyond rechristened its Overstock site with the Bed Bath & Beyond name in June 2023 after it acquired the bankrupt retailer’s intellectual property.

Shopify 300
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Best CRM for Shopify? Our Favorite Apps and Integrations

Groove

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 238
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Shutting down Overstock was ‘a fatal mistake’: Beyond executive chairman

RetailDive

Beyond Inc. will reopen Overstock's online store in the coming weeks in collaboration with Shopify.

Shopify 141
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What Forrester’s 2024 AI Predictions Mean For Technology Executives

Forrester eCommerce

Thanks to genAI, the era of AI computing is upon us. Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward.

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CVS Partners with Grubhub for Deliveries From its 6,000+ Stores

Retail TouchPoints

CVS Pharmacy has partnered with Grubhub to make thousands of beauty, household, wellness and convenience items available for delivery from its 6,000+ stores in 48 states. The companies are kicking off the relationship with a collection of Daylight Saving Essentials designed to address the grogginess that often follows the time change, which will take place this year on March 10.

Customer 288
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Best CRM for Shopify? Our Favorite Apps and Integrations

Groove

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 238
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FastSpring at Game Developers Conference 2024!

FastSpring

Ready to join the game industry’s premier professional event? If so, join FastSpring at Game Developers Conference 2024 at Booth S1931! We’d love to talk with you in person! Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games.

Games 139
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Build A Human-Centered Productivity Strategy

Forrester eCommerce

Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson.

Customer 448
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Marc Lore Brings Wonder Food Hall to Pennsylvania Walmart 

Retail TouchPoints

Image courtesy Wonder Image courtesy Wonder Image courtesy Wonder Image courtesy Wonder Wonder , the food hall concept from entrepreneur and Jet.com founder Marc Lore, has opened a new location in a Quakertown, Penn., Walmart. This is the 11th Wonder storefront in the U.S., and the first in Pennsylvania. It also is Wonder’s first official partnership with a brick-and-mortar retailer.

Other 284
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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The Best Shopify CRM? Our Favorite Apps and Integrations

Groove

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A Shopify CRM assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 195
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RFID has been around for decades. Now it’s becoming retailers’ best crime-fighting tool.

RetailDive

The tech has long been used for inventory management, but is being affixed to more merchandise and yielding more data.

Retail 135
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CMOs: Advancing From GenAI Pilots to Proficiency Doesn’t Come Easy

Forrester eCommerce

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Marketing 448
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J.Crew Dives into Swimwear Circularity with Takeback Program

Retail TouchPoints

J.Crew has already gotten its feet wet in the circular economy, launching a resale program in partnership with its sister brand Madewell in January 2023. Now, the brand has partnered with SuperCircle for a swimwear takeback program focused on responsibly recycling swimwear that would otherwise end up in landfills. The “Second-Life Swim” program will be available both in J.Crew stores and online.

Apparel 274
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Understanding Upsellit’s Website Experience Solution

UpSellIt

Firstly, let’s provide some insight into the company behind the Website Experience Solution — that would be us, Upsellit. We’re a leading conversion optimization partner and we create hyper-personalized solutions to increase conversions, order values, customer loyalty, and more. Our campaigns are meticulously tailored to align with our clients’ goals and key performance indicators.

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Google and EEAT, Explained

Practical eCommerce

Google coined "Experience, Expertise, Authoritativeness, and Trustworthiness" for its human evaluators, yet the concepts apply to all search optimizers. The post Google and EEAT, Explained appeared first on Practical Ecommerce.

eCommerce 133
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50/50: Gratuity Has Reached A Tipping Point

Forrester eCommerce

Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate. Find out the consumer sentiment on this hot topic.

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Rite Aid Makes Employees the Stars of New Ad Campaign

Retail TouchPoints

Rite Aid has launched its new ‘It Means More’ to celebrate its employees, who represent the company’s “steadfast focus on creating meaningful interactions,” according to a company statement. The pharmacy chain is illustrating its commitment to serving customers by featuring actual employees engaging with visitors in a series of ad spots showing relatable situations, such as picking up urgent prescriptions and checking off a long (and diverse) to-do-list. “Putting our customers first by cre

Customer 274
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.