Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) a

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Why social commerce is transforming online retail

RetailDive

Once hubs for casual entertainment, social media platforms now serve as bustling marketplaces. Today’s social media scroller has become a digital window shopper with the power to buy in seconds.

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Shopify Abandoned Cart Email: Inspiration for Your Next Flow

Groove

If you’re like most people who shop online, you’ve probably abandoned your share of carts over the years. The reasons why can range from simple distraction to sudden second thoughts at the last minute. However, that doesn’t change the fact that you were interested in those products enough to consider them in the first place. Where there’s interest, there’s also an opportunity to rescue a sale, and this is just as much the case for your Shopify customers as it is for anyone else.

Shopify 352
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Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Forrester eCommerce

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 491
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Free Your e-Commerce Business from the AI Productivity Paradox

Fastr

Originally published as a guest post on CMS Critic on February 21, 2024. AI investments are riddled with pain and often end in broken dreams. For e-Commerce companies, the true promise of AI lies beyond tools and in sophisticated, flexible environments – where they can break the bottleneck and empower their teams with speed and agility.

eCommerce 130
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Shopify Email vs. Klaviyo: Our In-Depth Comparison for 2024

Groove

Studies show that customers still prefer to be contacted by eCommerce businesses via email. Specifically, 55% of online shoppers prefer email communication, with SMS texting clocking in at a distant second (17%). Consumers are concerned about the economy, but localized support remains strong for small businesses. Staying in touch with your customers is more important than ever.

Shopify 312

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519: The SEO Apocalypse! How Google’s Latest Changes Are Shaking Up the Internet With Toni Herrbach

My Wife Quit Her Job

Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In this episode, Toni and I discuss what’s going on with SEO and artificial intelligence and what’s in store for ranking in search going forward. What You’ll Learn Google’s spam problem How to rank in Google search Google’s latest changes Sponsors SellersSummit.com – The Sellers Summ

SEO 245
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Amazon Warehouse Deals: Prices So Low, It Feels Like Stealing

My Wife Quit Her Job

Amazon Warehouse Deals is one of the top ways to buy like-new products at huge discounts. And the best part is that these products fall under Amazon’s 30-day return policy, so you can shop with confidence. In this article, I’ll examine the pros and cons of buying from Amazon Warehouse, along with its impact on third-party sellers and their brands. Whether you’re a buyer in search of great online bargains or a seller concerned about your listings, you’ll learn everything you need to k

Article 174
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High-Performance IT Means One Size Doesn’t Fit All

Forrester eCommerce

Technology is critical to an organization’s success. This is obvious enough in industries where technology is fundamentally changing the customer experience. But even in something like paint manufacturing or government agencies, technology is critical – though critical in a different way than verticals experiencing significant tech disruption.

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Shopify Marketing Strategies: 6 Proven Strategies

Groove

Filling your Shopify store with exceptional products your target audience can’t resist is really only part of what it takes to make it a fantastic success. After all, even the best products don’t sell themselves. You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Here’s a closer look at the most important proven strategies every Shopify store owner should master to drive sales and boost conversion rates. 1.

Shopify 386
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Beyond Accelerates Overstock Resurrection Following ‘Fatal’ Branding Mistake

Retail TouchPoints

Beyond, Inc. , owner of online retail brands Bed Bath & Beyond (BB&B) and Overstock , will bring back a standalone Overstock.com site in approximately five weeks rather than the September 2024 target date announced earlier. Beyond rechristened its Overstock site with the Bed Bath & Beyond name in June 2023 after it acquired the bankrupt retailer’s intellectual property.

Shopify 290
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518: How AI Is Transforming Ecommerce With John Lawson

My Wife Quit Her Job

In this episode, I’m thrilled to have John Lawson on the show. John is the CEO of 3rd Power Outlet, an online retail clothing and accessories company. He is a platinum eBay power seller, a top-rated Amazon merchant, and a small business influencer of the year. He’s also written many best-selling books and speaks all over the world. For the past several years, John has been really deep into AI, so in this episode, we are going to talk about how AI is transforming ecommerce.

eCommerce 195
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Slouching Towards Ubiquity: Five Notable Fintech Companies

Forrester eCommerce

Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.

Customer 492
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Best CRM for Shopify? Our Favorite Apps and Integrations

Groove

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 358
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Marc Lore Brings Wonder Food Hall to Pennsylvania Walmart 

Retail TouchPoints

Image courtesy Wonder Image courtesy Wonder Image courtesy Wonder Image courtesy Wonder Wonder , the food hall concept from entrepreneur and Jet.com founder Marc Lore, has opened a new location in a Quakertown, Penn., Walmart. This is the 11th Wonder storefront in the U.S., and the first in Pennsylvania. It also is Wonder’s first official partnership with a brick-and-mortar retailer.

Other 285
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How Much Time Shoppers Spend on the Consumer Buying Journey | Salsify

Salsify

Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming increasingly important.

Consumer 158
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What Forrester’s 2024 AI Predictions Mean For Technology Executives

Forrester eCommerce

Thanks to genAI, the era of AI computing is upon us. Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward.

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Best CRM for Shopify? Our Favorite Apps and Integrations

Groove

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 358
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Cybersecurity Best Practice: Check Your Physical Security Devices

Retail TouchPoints

The Akamai 2023 State of the Internet report revealed that retail continues to be the most targeted industry for cyberattacks, accounting for over 14 billion observed incursions. Risks from cyber threats including fraud, account takeovers, malware, ransomware, compromised business emails and data breaches all begin with an initial breach. Any device connected to a retailer’s network — whether it’s a smart IoT thermostat, an access control sensor or a computer — is a potential gateway for cybercr

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Understanding Upsellit’s Website Experience Solution

UpSellIt

Firstly, let’s provide some insight into the company behind the Website Experience Solution — that would be us, Upsellit. We’re a leading conversion optimization partner and we create hyper-personalized solutions to increase conversions, order values, customer loyalty, and more. Our campaigns are meticulously tailored to align with our clients’ goals and key performance indicators.

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CMOs: Advancing From GenAI Pilots to Proficiency Doesn’t Come Easy

Forrester eCommerce

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Marketing 439
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The Best Shopify CRM? Our Favorite Apps and Integrations

Groove

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A Shopify CRM assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 195
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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J.Crew Dives into Swimwear Circularity with Takeback Program

Retail TouchPoints

J.Crew has already gotten its feet wet in the circular economy, launching a resale program in partnership with its sister brand Madewell in January 2023. Now, the brand has partnered with SuperCircle for a swimwear takeback program focused on responsibly recycling swimwear that would otherwise end up in landfills. The “Second-Life Swim” program will be available both in J.Crew stores and online.

Apparel 273
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How To Choose the Best PIM Software | Salsify

Salsify

Without a central source of truth for product information, such as SKUs, titles, universal product codes (UPCs), and technical specifications, you risk sharing out-of-date information across your core channels.

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Build A Human-Centered Productivity Strategy

Forrester eCommerce

Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson.

Customer 440
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FastSpring at Game Developers Conference 2024!

FastSpring

Ready to join the game industry’s premier professional event? If so, join FastSpring at Game Developers Conference 2024 at Booth S1931! We’d love to talk with you in person! Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games.

Games 131
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Rite Aid Makes Employees the Stars of New Ad Campaign

Retail TouchPoints

Rite Aid has launched its new ‘It Means More’ to celebrate its employees, who represent the company’s “steadfast focus on creating meaningful interactions,” according to a company statement. The pharmacy chain is illustrating its commitment to serving customers by featuring actual employees engaging with visitors in a series of ad spots showing relatable situations, such as picking up urgent prescriptions and checking off a long (and diverse) to-do-list. “Putting our customers first by cre

Customer 269
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Introducing Upsellit’s New Look

UpSellIt

After months of hard work, we’re thrilled to showcase our refreshed brand identity! As a leading technology publisher and conversion optimization specialist, we understand the importance of innovation and staying ahead of the curve. Our brand refresh isn’t just about a new logo or website design – it’s a reflection of our commitment to evolving alongside the ever-changing digital landscape.

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Your Predictions Questions Answered: Leveraging GenAI Successfully 

Forrester eCommerce

During the Predictions 2024 webinar, we got a lot of great questions around how genAI will affect customer-facing functions like marketing, CX, and sales. Check out our answers.

Webinar 434
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fsBuilds: Automate B2B Quotes & Payments by Integrating Salesforce and FastSpring (Video)

FastSpring

About this series: fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.

B2B 123
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib