As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Retail TouchPoints
OCTOBER 15, 2021
As Marci noted, it’s “not just a one-off, box-ticking exercise. Involve customers and encourage feedback on sizing, get to know the shopper and why product doesn’t fit,” recommended Liza Amlani, a former merchant and Founder and Principal of Retail Strategy Group. Test the market with new size options and be inclusive in marketing.
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