From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC
Retail TouchPoints
JUNE 26, 2023
QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers. And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. Who doesn’t want that?
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