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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

Mobile 150
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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.

Magazine 257
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David’s Bridal Marries Content and Commerce on TikTok

Retail TouchPoints

The new TikTok shoppable content campaign is part of David’s Bridal’s ongoing digital transformation, which has included a new mobile planning app , the addition of 24/7 customer service , the launch of the Diamond Loyalty membership program and the recent acquisitions of online wedding resources Forever Bride and Anomalie.

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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry sales experienced a strong rebound earlier this year, as more people began to venture outside of the home and re-engage in activities with friends and loved ones.

Jewelry 157
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Re-imagine retail experiences with immersive augmented reality (AR)

365 Retail

Retailers across a range of markets including fashion, beauty, and FMCG are exploring how digital experiences can enhance shopping and e-commerce consumer journeys. Engaging with shoppers wherever they are with more dynamic, fun, and playful experiences is helping many businesses do just that.

eCommerce 110
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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops.

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Marketing Unboxed: Soko Shines with a Winning Strategy

Optimizely

With more people realizing the harmful impacts of fast fashion , ethical fashion brands have emerged as an exciting new category in ecommerce. And ecommerce jewelry brand, Soko , makes ethical fashion look gorgeous. A favorite of both Oprah and Michelle Obama, this brand is seriously polished.

Jewelry 150