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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website.

eCommerce 282
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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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Digital Distancing: Top 3 Ways Retailers Can Connect With In-Store Shoppers

Retail TouchPoints

That could simply mean that a customer looks at jeans, either physically or digitally, then clicks an option on her personal mobile device, and a salesperson brings out a clean and sanitized pair in her size. Mobile Device As Brand Talisman. That’s right, their mobile devices. This cannot change in the face of the pandemic.

Retail 192
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What is Visual Merchandising?

Wiser

That’s certainly true, but with the rise of omnichannel retail , strong visual merchandising must also extend to online channels. For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Tell a Story.

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What is Visual Merchandising?

Wiser

That’s certainly true, but with the rise of omnichannel retail, strong visual merchandising must also extend to online channels. For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Tell a Story.

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September 2019 Monthly Marketing News Recap

ROI Revolution

Aligning your brand’s growth goals with a multi-channel advertising approach at all stages of the buyer’s journey seems like a daunting task – but it doesn’t have to be. Increasing high-intent traffic with game-changing insights around multi-touch attribution. Omnichannel Update. Techcrunch.com.

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What is Buy Online Pickup In Store (BOPIS)? The Complete Guide for Omnichannel Retailers

Fabric

Additionally, there’s one potent omnichannel fulfillment approach that retailers are rapidly adopting as well: buy online, pickup in-store. In this guide, we’ve compiled all you need to know about BOPIS for omnichannel retailers. Lindsay Mikos is the senior director, retail omnichannel at Walgreens. It grew to $73.16