How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand
Kissmetrics
APRIL 20, 2021
BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website.
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