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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily.

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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. As retailers plan for the future, getting and keeping the flexibility needed for retail success will require mobile-only strategies. ” What’s Next?

Mobile 261
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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 219
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Mall of the Emirates Meets Customers ‘Wherever They Are’ with New Digital Concierge

Retail TouchPoints

Mall of the Emirates has introduced a Digital Concierge WhatsApp Chat feature that allows consumers to shop the entire shopping center in-store, at home or through a mobile device.

Books 244
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Four ways that chatGPT enhances omnichannel retail POS

iVend

iVend for Magento ChatGPT is used by retailers to enhance their omnichannel strategy. So how does chatGPT play a role in omnichannel retail POS? Omnichannel retail is the bringing together of multiple online and offline channels in a customer-centric approach that delivers the best possible shopping experience.

POS 98
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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

Mobile 150
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Building a Mobile Shopping App Strategy + Launch Plan

Fabric Blog

Editor’s Note: This article was inspired by a PRD and mobile app strategy our team created for one of the world’s largest omnichannel fashion retailers.

Mobile 98