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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

(Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. The ways customers move across channels at different points of the shopping journey.

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Why LUSH Traded Social Media for a New Era of Collaborative Storytelling

365 Retail

To create a revolution you need the masses, so part of Lush’s strategy is to grow its presence and tell more of their stories across different channels. The post Why LUSH Traded Social Media for a New Era of Collaborative Storytelling appeared first on 365 RETAIL | The Latest Retail News.

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How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years. How To Start a Clothing Line. That’s only one side of it.

Clothing 101
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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

ModCloth , an ecommerce retailer specializing in vintage clothing for women, sells fashions that are unique and range in size from 00-28. The design of the box is simple, but each box includes phrases like “Fashion As Unique As You.”. In fact, studies show that 87% of customers trust reviews and recommendations from people they know.

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Without it, you’ll have to reach out to customers the old-fashioned way. As it turns out, this is not one of those times that ‘the old-fashioned way’ is a good thing. Our studies found that by making use of this automation process, you can find 29% of all email marketing sales handled. .

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

From the more technical, website-related fixes to marketing automation tactics and good old-fashioned customer support, these tips are not only a breeze to get up-and-running but they’ll begin to reap immediate results, too. Type of Automation Conversion Rate Lift Over Campaigns Abandoned Cart 42.64% 456.63% Omnisend customer data.

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6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

Kissmetrics

While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. But what’s one thing we’re not looking for on social media? Promoting on social is like walking a tightrope. Pushing your customer from the social platform to a purchasing page.

eCommerce 225