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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action. and will be rolled out to iOS users starting in April.

Magazine 231
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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations.

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TV Commerce: 3 Ways to Make Shopping Click for Consumers

Retail TouchPoints

Despite an increase in the number of households with smart TVs and the growing number of shoppable ad formats, the shopping cart remains stubbornly elusive for many brands and retailers. The great thing about shoppable video is the immediacy of the medium.

Consumer 237
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6 Super Ideas to Market Your Clothing Brand

Omnisend

With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . Luckily, in our digital era, marketing is a lot easier thanks to digital marketing and social media engagement. Multiple examples of memorable slogans exist all over the fashion industry. Tell Your Story.

Clothing 146
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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). It’s about understanding the customer through their shopping habits, surveys, and online activities. Take Subaru, for instance. Go to the top.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Ensure shopping carts have a shipping calculation widget and that any special handling fees are clearly disclosed to prevent mid-purchase abandonment. Searches relating to sustainable fashion increased by 75% between 2018 and 2019. Also in Sweden, Volvo has announced that its entire car lineup will be electric by 2030.

SEO 252
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Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. Poshmark Shops. To give you an idea, there are 1.9