article thumbnail

Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action. and will be rolled out to iOS users starting in April.

Magazine 263
article thumbnail

15 Shopify Website Examples To Inspire eCommerce Site Design in 2024

Groove

Uppercase Magazine The Shopify store for Uppercase Magazine features engaging videos, colorful images, and messages directly from the publisher's founder. Colorful images cover the homepage, and an attention-getting video is just below the fold. Suta Suta is a fashion house founded by two sisters who live in Mumbai, India.

Shopify 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TV Commerce: 3 Ways to Make Shopping Click for Consumers

Retail TouchPoints

Despite an increase in the number of households with smart TVs and the growing number of shoppable ad formats, the shopping cart remains stubbornly elusive for many brands and retailers. The great thing about shoppable video is the immediacy of the medium.

Consumer 266
article thumbnail

Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff

Optimizely

If you know women’s fashion at all, chances are you know Rebecca Minkoff. Watch the video to find out! ? Enter your email below or at the end of the video! ?. Cart Abandonment. But even if you do recognize their name and some of their luxury products, how familiar are you with their marketing?

Marketing 231
article thumbnail

What is Live Shopping: A Guide for Ecommerce Professionals

Ecommerce Platforms

The QVCs and HSNs of the world still run thriving businesses, have provided a way for brands to market their products, and work well by reaching out to those most interested in shopping through their TV. But many people also see shopping networks as old-fashioned, boring, or lacking in entertainment value.

eCommerce 196
article thumbnail

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Ensure shopping carts have a shipping calculation widget and that any special handling fees are clearly disclosed to prevent mid-purchase abandonment. Searches relating to sustainable fashion increased by 75% between 2018 and 2019. Also in Sweden, Volvo has announced that its entire car lineup will be electric by 2030.

SEO 264
article thumbnail

6 Super Ideas to Market Your Clothing Brand

Omnisend

With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . Multiple examples of memorable slogans exist all over the fashion industry. Remind Customers About Their Abandoned Carts. The fashion world is ever-evolving, with newer and more revolutionary statements.

Clothing 146