Walmart Debuts 300-Item Private Label Food Line, Opens Third Consolidation Center
Retail TouchPoints
MAY 1, 2024
Touted as its biggest private label launch in 20 years, Walmart has introduced Bettergoods , a line of 300 food products priced up to $15 , with most products available for under $5. These loads are then shipped to one of Walmart’s 42 regional distribution centers where the items are sorted for delivery to stores.
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