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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 188
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Re-imagine retail experiences with immersive augmented reality (AR)

365 Retail

Whether you’re launching a new pop-up, e-commerce activation, social media campaign, or looking to re-imagine in-store experiences, immersive technology and interactive experiences can help spotlight your brand and drive deeper consumer engagement. Thousands of ELLE readers have already explored the experience so far.

eCommerce 110
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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers. QR codes also can be linked to a brand’s social media profiles, encouraging customers to follow the brand and stay connected. Who doesn’t want that?

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7 Business Models for Monetizing Digital Content

GetElastic

The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). This model pre-dates the common use of the Internet - think pay-per-view movies and sports and arcade games. Subscriptions. Microtransactions.

Payments 147
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Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. To give you an idea, there are 1.9 Here are six to consider. Poshmark Shops.

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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). What about social media marketing that shows your products in action, prompting others to desire those same experiences? Go to the top.

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How We’re Going to Use X Reality (XR) in Business

Kissmetrics

It’s a way of interacting with the people and things around you and a digital space simultaneously, often using the camera of a smartphone or mobile device to interact. Suddenly your magazine or brochure is interactive or other videos. Others use social media filters and other features to showcase their brands.