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Common click fraud tactics and how to prevent them

GetElastic

The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. Malware attacks targeting smartphones and other mobile devices were up by 50% in the first half of 2019 compared to the same time the previous year. However, new developments present a potential solution in the form of blockchain technology.

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

With existing clients, they are great to see where we need to step up our game. That has to do with geography, technologic maturity, scale, niche and age of the included stores. Mobile: 41%. Some countries will skew a lot more towards mobile. Mobile: 21%. Google PPC. Facebook PPC. Desktop: 41%.

eCommerce 144
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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414
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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

However, creating and managing your landing pages can be complicated without the right technology. The technology is already popular among a host of leading brands like Later, Thinkific, and Earnworthy. Mobile responsive design: All of your pages will be naturally optimized with no additional technical know-how or work required.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. The average CTR for PPC ads is even worse at 2%. But that’s a myth. SMS Marketing Advantage #2.

Payments 354
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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282
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??? [11] Ways To Spy On Your Shopify Competitors

AcquireConvert

Identify market leaders, established players and game-changers. Paid traffic (PPC) research : learn whether your competitors are doing paid search advertising and where they funnel their paid traffic. Their advertising technology. The server technology employed by the store. Monitor competitors’ ad copy and landing pages.

Shopify 69