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Office Depot Improves In-Store Task Completion Rate by 42% with Cloud Technology

Retail TouchPoints

Office Depot ’s task completion rate has reached 90% across its network of 1,500 stores and 13,000 associates since implementing Zebra’s Workcloud software and mobile computing solutions. Since deployment, the solutions have become central to store operations.

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The Rise of Mobile Games as a New Marketing Strategy

Digital Doughnut

As technology advances, mobile gaming has become more popular than ever. With millions of people using their smartphones and tablets to play games, it's no surprise that businesses are finding new ways to engage with their target audience through mobile games.

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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera. The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology. New digital opportunities.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. broadcaster NBC, however, took a different tack and created its own hybrid logo.

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Amazon is selling t-shirts and toys through mobile games

RetailWire

Amazon.com has begun selling physical merchandise such as t-shirts and toys to mobile game players. The retail, technology and logistics giant has teamed up with the makers of Pokemon Go to offer products related to a new game through its Amazon Anywhere business-to-business program.

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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

As a matter of fact, as accessibility becomes a more prevalent concern in the retail sector, the interplay between new technology and AI represents some good news. Features that improve accessibility have the power to help legitimize AI-powered tools and services and lead to more trust around the new technology.