As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’
Retail TouchPoints
OCTOBER 11, 2021
Conversely, trust in large and small businesses has increased significantly since the pandemic. Complete confidence in small businesses has nearly doubled since 2016 (from 21% to 39% ), and for big businesses it has increased more than 4X during that time, from 5% to 21%. For things like services (e.g.
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