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Best 20 Multi-Channel Listing Software: Boost Your Online Presence

Algopix

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

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How to Integrate Social Media into Your Email Campaigns

Omnisend

This is where social media comes in. Where email has more of a one-on-one feel, social media is a very public space. The transparency of social media combined with the intimacy of email can help you create a profound sense of trust with your customers. Building Both Email and Social Media in Tandem.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels. So what should you do?

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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. Source: Deloitte) The real takeaway here is how much younger generations value these digital interactions.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Authenticity and personality on social media is important; thanking customers for their purchase is too.

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Using Social Media for Customer Service

Ecommerce Platforms

This ties into how knowledgeable you sound, if you resolve their problem on the first try and if you're accommodating to any problems they have encountered on your site. Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support?

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. For example, social media was cited as the top touch point ( 40% ) for driving awareness. One of the things that really struck me in the survey was how many people said they multi-task in stores.