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Replatforming: How To Present Your Recommendation

Fabric Blog

This is likely my most obvious blog to date, but remember that decision-makers like us are also marketing and selling ideas and recommendations. My appendixes always have more detail than almost anyone would want more — they become my personal white paper in board format. ” Don’t assume your audience understands the tech.

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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

Recommended audience segments: These are prescriptive, customised recommendations of segments to activate on and can provide access to deep insights, segment history and trends to power personalisation. Find out more insights on how to make your first-party data work for you in our new white paper here.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Improved brand reputation. By utilizing technology such as Progressive web applications , Headless , and The Cloud, in addition to implementing new loyalty programs and taking advantage of AI, B2B manufacturers are leveraging data and consumer insights to cater to more niche and unique needs. Boosted upsell and cross-sell.

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New report by Hokodo finds that B2B sellers lose out on buyer loyalty and revenue growth due to poor e-commerce checkouts

365 Retail

Respondents identified three top areas for improvement in B2B e-commerce checkouts. 44% said that more transparency is needed around shipping costs and other fees, 43% said that customer support needs improvement and 39% said that e-commerce checkouts need to be faster and simpler.

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UK consumers believe AI-powered pricing and promotions add the most value to their buying journeys, research by Intellias reveals

365 Retail

With rapidly increasing use and adoption of artificial intelligence (AI) in their day-to-day lives, UK shoppers are increasingly expecting retailers to leverage AI to improve their buying journeys, the latest research from Intellias , the leading global retail technology partner, reveals.

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Managing a copy production process almost killed me

Talkoot

For example I had to ensure tone of voice for certain types and categories of products, verify that technologies were described carefully to avoid dubious legal claims, track several rounds of client approvals and last minute product changes in Excel, and keep our contract researchers, writers, editors, proofers and clients on schedule.

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February 2022 SEO News Recap

ROI Revolution

How AI powers great search results is the latest explainer from Google, explaining how each of these technologies has been used in search and how all of the systems work together. Google’s Danny Sullivan has said that the search engine will announce when this technology is integrated into search.

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