Retail TouchPoints
MARCH 6, 2024
Returns are a major cost of doing retail business of any kind, but especially online. Under ideal circumstances, reducing rampant returns is best accomplished through improving the issues that are most frequently leading to them. Circumstances aren’t always ideal, though, and the tools brands need aren’t always within immediate reach.
lateshipment
JULY 17, 2023
Shipping is one of the top expenses for e-commerce businesses. In fact, it can account for up to 25% of the total cost of an online order (only next to production at 30%). But most of the factors associated with production costs are under your control and can be easily cut down to see profits.
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Retail TouchPoints
NOVEMBER 17, 2023
Shipping delays and stockouts lead to frustration and disappointment, especially when logistical problems impact time-sensitive purchases, such as special occasion gifts, event tickets or prescription medications. In manufacturing, product substitution can be a valuable tool for optimizing inventory management.
lateshipment
OCTOBER 12, 2023
Ever thought of ecommerce shipping as a marketing tool? We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.
Ecommerce Platforms
MAY 8, 2020
Shipping doesn't have to be free. However, studies have shown that 91% of ecommerce customers rethink their purchases from online stores when they realize that the shipping wasn't priced well or it wasn't fast enough. Customers go to those sites and expect free/cheap shipping and rapid store-to-door delivery.
Retail TouchPoints
APRIL 26, 2023
This mismatch of the item’s size and the box it comes in might seem like a minor problem, but it makes the already expensive last mile even more costly, with higher corrugate cardboard costs and wasted space in delivery trucks (not to mention being a sustainability nightmare).
Retail TouchPoints
AUGUST 30, 2023
Loyalty Beyond the Price Tag In our hyper-connected world with increasing distractions, retailers and brands struggle with high acquisition costs. Optimizing customer loyalty is essential for improving the lifetime value of current customers. To thrive, communication and engagement tailored to each customer is critical.
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