5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup
Retail TouchPoints
DECEMBER 3, 2020
Retailers and industry experts have been forecasting a 2020 holiday season dominated by ecommerce almost since the world started taking COVID-19 seriously, and results from “Cyber Weekend,” or BFCM (Black Friday/Cyber Monday), effectively made their case. Mobile continued strong on Cyber Monday, accounting for 37% of that day’s sales.
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