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The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Retail TouchPoints

In today’s market, communication is no longer a one-way street; it’s a relentless, multi-lane highway of dialogues, demanding CMOs to be omnipresent by using the right channel at the right time. Managing Bottom-Line Expectations, a Balancing Act for CMOs It’s no secret that CMOs are often in a challenging spot internally as well.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

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Mi9 Retail recognized in Retail CIO Radar 2022

Mi9

NEW YORK and MIAMI, January 7, 2022 – Mi9 Retail has been recognized by Retail Today magazine as a leader in the Merchandising category in Retail CIO Radar 2022, a first-of-its kind annual list of the most innovative and transformative retail technology solution providers. Health crisis: what impact on supply management in points of sale?

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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd said that “One thing that we found is that many marketplaces were not cannibalistic with our own direct-to-consumer channels. Todd recommends that game devs consider those larger platforms as part of a video game marketing strategy that includes multiple channels for selling games , but that they not rely solely on them.

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Selling on Amazon vs. eBay: Which Is Better For You?

SellBrite

And some items simply aren’t permitted to be listed on Amazon at all, such as magazine subscriptions, lock-picking devices, and cigarettes. You don’t want to handle inventory management and fulfillment. You plan to handle inventory management and fulfillment. You plan to sell larger quantities of items. You want the lowest fees.

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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

Magazine called a business must-read: The Definitive Guide to Amazon. . Channel expansion and high-growth pains. We may not be able to manage growth effectively, which could damage our reputation, limit our growth, and negatively affect our operating results.”. Let’s take a look at those next. Make More on Amazon Now.