Groove

NOVEMBER 12, 2021

Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. Which Costs More?

PPC 195

PPC Merchant Services Social Media eCommerce 195

SellBrite

FEBRUARY 21, 2018

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC. Let’s dive in. On a product page.

PPC 144

PPC Recommendation Merchant Services Management 144

BigCommerce

MAY 2, 2017

So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. James Thomson, Former Business Head of Amazon Services and PResident of The PROSPER Show. More than 230+ agencies and companies in the market to help you sell more on Amazon. I was on Page 1!

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

Ecommerce Platforms

MARCH 5, 2023

With both tools, you can create a powerful one-stop solution for all of your commerce needs, tracking valuable data, managing your inventory, and processing endless credit card and debit card payments. Let’s take a closer look at each solution.

POS 104

POS lightspeed Shopify Payment Services 104

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

FastSpring

DECEMBER 8, 2022

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. You can even put ads in market, linking to your existing site without localizing anything else, and get a really accurate view of inventory and interests. Why Localize Incrementally [1.5

Marketing 78

Marketing Payment Services Merchant Services Payments 78

Groove

FEBRUARY 2, 2022

Customer acquisition is absolutely necessary for businesses of all sizes to expand and cater their products or services to numerous audiences. The rate at which merchants acquire new customers varies based on each business and its vertical, so finding the right strategy that works may take some time - and that’s okay. Email Marketing.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Kissmetrics

MARCH 7, 2021

It offers you plenty of marketing tools to make your store a success from the start. Drag-and-drop builders, customer analytics, a built-in payment processing system, 24/7 support, and ready-made templates are only the tip of the iceberg when you really look into everything Shopify has to offer. Shopify Pricing.

Shopify 295

Shopify Payment Services Payments Merchant Services 295

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Therefore, we are providing another update on eCommerce digital marketing trends and observations during the COVID-19 pandemic. Key Performance Indicators – Consumer Services. Organic Positions and Keyword Rankings.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Klaviyo

DECEMBER 5, 2017

You may be wondering, what’s on the horizon for ecommerce marketing in 2018? I reached out to a number of ecommerce pros to see what data backed predictions they had, and wanted to mention one beta product launch I think will shake up ecommerce marketing in the coming year. Data gets cleaner and leaner in marketing automation.

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Inflow Insights

SEPTEMBER 27, 2021

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. The platform will continue delivering your PPC search ad as a search result no matter what.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Inflow Insights

OCTOBER 21, 2021

In 2020, Google expanded its Google Shopping Ads services, offering up more organic search result opportunities and making it free for U.S. merchants to sell on Google Shopping. Before this change, many eCommerce retailers had to rely on paid merchant Shopping Ads to get their products seen. So, we turn to Google Analytics.

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. Revolutionary Apps and Services Are Assisting in CBD Ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Ecommerce Platforms

MARCH 26, 2020

Thanks to things like store builders, WordPress, and even dropshipping, you have countless ways to design an eCommerce website and start earning money through Pay Pal and credit card payments in no time. Step 10: Establish Your Payment Methods. It’s definitely one of the most scalable store building solutions on the market.

Shipping Costs 228

Shipping Costs Payment Services Merchant Services Payments 228

Algopix

MARCH 2, 2023

While Amazon does charge fees for their services, there are ways to sell on Amazon for free. When it comes to selling on Amazon, there are a few fees associated with the process. In addition to these fees, Professional accounts are subject to other fees, such as long-term storage fees and return processing fees. per item sold.

Shipping Costs 78

Shipping Costs Merchant Services Social Media Fulfillment 78

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

JUNE 14, 2023

In 2022, some of the big ad platforms made it easier for merchants to enter their marketplaces. Facebook and Instagram now have BigCommerce and Shopify integrations, and Google has merchant listings that offer a structured data type that doesn’t require you to send them anything to create your Shopping listings.

Merchant Services 78

Merchant Services Shipping Costs PPC Channel 78

ROI Revolution

JULY 27, 2022

Just imagine if you and your business had created a process to sell your products online (whether that is globally or locally) and had been using it the last 4+ years. Suddenly, you are told that the process is changing! to the Google Merchant Center. How would you tackle the new challenge? Loyalty Program Acquisition Ads.

Merchant Services 78

Merchant Services PPC Blog Information 78

Retail TouchPoints

JULY 21, 2020

Retailers should prioritize their search efforts around core tasks that can benefit organic search visibility while also having a wider positive marketing impact. And creating and optimizing anchor content and landing pages is good for Google rankings while also improving your paid search quality score to make PPC cheaper.

Online Retail 188

Online Retail SEO eCommerce Retail 188

Kissmetrics

FEBRUARY 26, 2021

Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Sometimes in marketing, keeping a close eye on the budget can be a challenge. The only questions now are: With so many marketers using the platform, how do you stand out in this virtual crowd? Predictions are an essential part of marketing.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

AcquireConvert

DECEMBER 15, 2020

With this explosion in stores’ online presence, companies are battling to adapt to the new landscape, especially as the need for digital advertising rockets into prominence – and so does the price for those services. Cut out the middleman and take your marketing straight to the consumer. The Increase in Digital Ads.

Shopify 66

Shopify Merchant Services eCommerce Social Media 66

Ecommerce Platforms

APRIL 4, 2023

million merchants , Amazon is one of the largest selling platforms in the world. Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. With an estimated 9.7

Shipping Costs 104

Shipping Costs PPC Demo Live Chat 104

365 Retail

NOVEMBER 14, 2022

But the peak season sales market is a competitive one, so getting ahead of the game and understanding your customer’s wants and needs is critical. Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. Leveraging 3PL services to drive efficiencies is key.

Payment Services 58

Payment Services Shipping Costs Merchant Services Order Fulfillment 58

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy? Get in touch.

PPC 156

PPC eCommerce Social Media Channel 156

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Implementing digital self-service options.

B2B 146

B2B eCommerce Customer SEO 146

ChannelAdvisor

JULY 11, 2017

Approved vendors have exclusive access to numerous marketing tools to help them build momentum— but it takes time and effort to build concerted campaigns. . In this post, we’ll look at the advertising options available — and offer some recommendations for ways to get ahead with first-party (1P) marketing. Amazon Marketing Services.

Multichannel 45

Multichannel Marketing Merchant Services PPC 45

ChannelAdvisor

JULY 11, 2017

Approved vendors have exclusive access to numerous marketing tools to help them build momentum— but it takes time and effort to build concerted campaigns. . In this post, we’ll look at the advertising options available — and offer some recommendations for ways to get ahead with first-party (1P) marketing. Amazon Marketing Services.

Multichannel 40

Multichannel Marketing Merchant Services PPC 40

Kissmetrics

SEPTEMBER 8, 2020

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? Almost anyone can use Google’s PPC system to advertise on Google and grow their business (with the right budget and know-how). The evaluation process is conducted annually and may exclude some markets.

Merchant Services 71

Merchant Services PPC Document Management 71

Algopix

AUGUST 17, 2022

You won’t have to break the bank with PPC (pay-per-click) advertising or giving out discounts. Less competition means third-party sellers can potentially spend less on marketing. Merchants control, manage and specify their customer service information and product return policies. Some of them include: 1. Less Competition.

Shipping Costs 78

Shipping Costs Fulfillment Merchant Services eCommerce Platforms 78

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. Paid search is a beast,” Todd Barrs, Skreened’s vice president of eCommerce and marketing told us. It has been updated for accuracy and modern practices. Skreened was no different.

PPC 103

PPC Apparel eCommerce Merchant Services 103

eCommerce Guider

SEPTEMBER 23, 2018

What Is Affiliate Marketing: A Step-by-Step Guide To Making Passive Income. Ever wondered what is affiliate marketing? Today we are going to answer this question for you and show you why we think affiliate marketing is an income stream worth mastering. In 2016, around 9% of affiliate marketers made over $50,000 each.

Marketing 28

Marketing Merchant Services Webinar Payment Services 28

Omnisend

OCTOBER 5, 2021

However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Korona

MARCH 23, 2023

A flash sale is a marketing and sales strategy used by eCommerce brands to boost their sales by offering discounted prices for a limited period of time. The key to running a successful flash sale is setting realistic goals while offering top-notch customer service during the campaign.

POS 52

POS eCommerce Merchant Services Social Media 52