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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Given that omnichannel customers shop 1.7 Identifying Your Audience IRL. Getting in Front of Audiences, Both Online and Off.

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Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold

Retail TouchPoints

The idea was to bring the store experience to consumers’ homes via a technology-powered “mobile store” operation, with an initial focus on telecommunications and consumer electronics ( AT&T and Apple are partners in the U.S.). Enjoy’s stock has steadily declined since its NASDAQ debut, from a high of $11 to $0.21 as of July 1, 2022.

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Bundling matters: why telecom companies seek an API-based commerce solution

GetElastic

The paper “The Dynamic Effects of Triple Play Bundling in Telecommunications” ( Time Warner Research Program on Digital Communications ) says that for telecoms and other industries that sell recurring services, bundling can help create the irresistible combination of savings and convenience. Accelerated time-to-market.

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Astound Commerce Appoints Will Linebarger as VP, Composable Commerce

365 Retail

Linebarger has more than twenty-five years’ experience across telecommunications, finance and digital commerce. I was attracted to Astound’s concentrated efforts on the composable practice market,” said Linebarger.

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Online-To-Offline: An Integrated Approach To Retail

RTP blog

Will this help you provide an omnichannel experience to your existing, as well as new consumers? Going Omnichannel Once they establish their offline store, retailers can use the data they collect to run timed promotions in areas where the majority of their consumers are located and targeted to their audience.

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How Swisscom lost its “head” to create a unified commerce experience

GetElastic

As Switzerland’s largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time. Swisscom was struggling to get new offerings to market fast and the overall customer experience was becoming fragmented. million mobile communications customers.

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One in Three Brits Would Prefer To Reach Customer Service via WhatsApp

365 Retail

One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence. just phone or email), they build an omnichannel presence that ensures no stone is left unturned, so to speak. Encourage two-way conversations .