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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. ” This year’s survey encompasses the opinions and behaviors of 2,020 U.S.

Games 269
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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction. Case management functions in omnichannel survey platforms have the power to provide proactive support.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Attribution is the top trend that our survey respondents indicated interest in for 2022. Accurate, data-driven, multi-touch attribution isn’t easy to accomplish.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). The Venmo homepage feed mimics that of social media sites. Denise Leonhard, VP and GM, Venmo.

Payments 306
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How to Choose The Right Local SEO Agency

Kissmetrics

Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. . Then we see data showing that local searches are growing 50 percent faster than mobile search. Experienced SEOs.

SEO 271
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Is it Time to Add Video Marketing to Your Content Marketing?

Kissmetrics

Your competitors will all have a social media presence, email marketing, and a blog but they may not have video marketing. The average mobile-viewing session on YouTube lasts more than 40 minutes. The virality of Dollar Shave Club’s video took the startup to a multi-million dollar company. And I can understand why.

Marketing 246