article thumbnail

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

A mobile phone or laptop isn’t a 1:1 substitute for the festivity of a trip to a beautiful downtown decked for the holidays, but by working closely with the writers and designers at your agency or on your clients’ teams, you can warm up the digital welcome.

SEO 264
article thumbnail

7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

Make shipping information clear and easy to find on your website. Here are some tips you can leverage to stand out from your competition during the 2022 holiday shopping season with personalized promotions: Don’t rely on free shipping alone to drive sales. Make Shipping Information Clear & Easy to Find on Your Website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

D2C shipping costs remain high , and in response to economic uncertainty, consumers may narrow the scope of their shopping to retailers that offer an assortment of goods at a lower cost. In Fall 2022, Google announced plans to roll out major changes to mobile search results.

article thumbnail

The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

article thumbnail

January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

billion by 2021 (which will represent almost 10% of the ad market). There are a few trends we know will dominate 2020, like mobile, digital ecommerce advertising, and artificial intelligence. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. billion this year and $16.7

article thumbnail

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year. In Q3 2019, its net income fell by 26% and shipping costs rose by 46%.

eCommerce 204
article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8%