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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Let us know in the comments below!

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction. This means retailers need to take an omnichannel approach to successfully meet the demands of their audience.

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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . In-store Sales Still Beat Online .

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. Get your free comprehensive omnichannel report now. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”

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The Rise of Real-Time CDP

Retail TouchPoints

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. The survey uncovered three core themes and takeaways: 1.

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The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Retail TouchPoints

Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Jungle Scout’s survey found that Ebay was still the No.

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