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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics. Because customers demand it.

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. But, here’s the thing. billion by 2023.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. If a customer walks into a store and says, ‘My hands are full, ship it to me,’ that’s one experience we have to offer.

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Tips for shipping success during the 2021 holiday season

Omnisend

The 2021 holiday season is already different from holiday seasons of the past, starting with manufacturing and trickling down to shipping. As a result, your shipping strategy for the holiday season needs to be more dynamic and responsive to the shifting demands of holiday shoppers. And if you do, it may be subject to shipping delays.

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The North Face Five-Year Global Expansion Plan Includes 300 New Stores

Retail TouchPoints

An easily movable point-of-sale area will allow stores to change their layouts in order to create a more experiential shopping journey, which will be supplemented with community, education and athletic events. Stores also will beef up BOPIS and ship-from-store options to support omnichannel consumer journeys. “As

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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

The word omnichannel has been around for decades, but not until very recently has the industry realized the role of distributed order management in their aggregate financial equation. When we talk about omnichannel order fulfillment , there can be a mistake in thinking it’s just about online.

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