article thumbnail

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

article thumbnail

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Driven by a Reactive, Connected Social Presence Social media ads are an exceptionally powerful tool for brands, with the ability to target key audiences with content reflective of recent searches and content preferences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

This means retailers need to take an omnichannel approach to successfully meet the demands of their audience. Abandoned Shopping Carts: If you have a product waiting in your online shopping cart, it might be that the customer has not quite found all the items they are looking for or has started to browse another site.

article thumbnail

Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. This may include a brand’s website, social media accounts, mobile app, or physical stores. An omnichannel strategy seeks to deliver a cohesive message across all channels. Why Is Omnichannel Important?

article thumbnail

Our Favorite Enterprise eCommerce Solutions

Groove

Omnichannel selling opportunities. Omnichannel Selling. It doesn’t matter if your company sells through a website, social media or paid advertisements; BigCommerce Enterprise supports growth and sales from any channel. Omnichannel Selling. Integration capabilities. Performance. Mobile optimization. Integrations.

article thumbnail

The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. Three suggestions: Adapt to where and how Gen Z wants to shop.

article thumbnail

Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. These include NFC, omnichannel and wallets like Apple Pay. Are you Listening?