The rise of conflicted consumerism: Cost-of-living prompts UK shoppers to weigh up price versus principles in buying decisions
365 Retail
MAY 9, 2023
A price versus principles paradox is creating a new cohort of ‘conflicted’ UK shoppers, who are simultaneously demanding value for money as well as products and services from retailers that tap into their sustainable values, the latest research from Asendia , the leader in international e-commerce and mail delivery solutions, reveals.
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