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A Complete Guide to App Monetization

Kissmetrics

App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. There are many ways to monetize your app and even more tools to help you do it. Offer Paid Premium Accounts.

Payments 212
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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. That’s because neither revenue nor profit is a function of conversion alone. Social media? B2B or B2C?

Payments 244
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How To Increase Online Sales: 10 Killer Ideas

Groove

Provide as many payment options as humanly possible. Match your social ads to your email creative. Did you know that personalized emails improve click-through-rates by 14%, conversion rates by 10% and even drive 18 times more revenue than broadcast emails ? Additionally, it can increase your business’ sales.

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The Top Creator Economy Statistics for 2023

Ecommerce Platforms

Where in the past, content production required specialist equipment, knowledge, and skills, the creator economy created a world where anyone could produce, and monetize content. Other common challenges included finding the right strategies for monetization, marketing, and publishing on a regular schedule. ( of the creator landscape.

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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business. Are you optimizing all possible Q4 sales opportunities for your software business? Are you looking for a merchant of record to help you grow your business internationally?

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Affiliate Marketing in 2018: What It Is and How You Can Get Started

BigCommerce

Affiliate marketing is a popular tactic to drive sales and generate significant revenue. In March of 2017, Amazon transformed their marketing structure, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income. Industry-leading commissions.