remarketing-lists-for-search-ads-rlsa 
Kissmetrics
FEBRUARY 20, 2021
Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.
Store Growers
FEBRUARY 17, 2023
Last Updated on February 17, 2023 Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. So in this article, we’ll take a closer look at what RLSAs is, and how it’s different from other types of remarketing. Let’s get into it.
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Wiser
NOVEMBER 1, 2023
The product may be in their shopping cart, on their wish list, or viewed multiple times, yet the sale doesn’t reach completion. Though this scenario might seem like a loss on the surface, in reality it opens the door to an effective strategy known as remarketing.
Store Growers
JUNE 16, 2023
Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. What Are Dynamic Remarketing Campaigns?
Retail TouchPoints
JULY 31, 2020
In looking at Google Ads performance among a sample of enterprise U.S. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Google Ads revenue was up 15% in April, with a 17% stronger ROAS, for enterprise apparel retailers.
Store Growers
AUGUST 26, 2022
Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and therefore it has a higher chance of converting. Join us as we go over the steps for setting up remarketing audiences for your campaigns so you can re-engage your past visitors and increase your conversion rates.
Store Growers
JULY 9, 2019
But below the surface, a lot more is happening, including a good bit of Google Ads. The bulk of the traffic comes direct (44%) and via search (39%). The search traffic breaks down to 85% organic search and 15 paid search (117,000 visitors). I don’t know, I’m the Google Ads expert, not Facebook Ads.
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