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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

We have seen i-Health generate high ROI by eviscerating the line between CRM, social and creative by rooting their marketing in the patient experience and applying it across channels. He has been leading the charge for retailers to build advocacy campaigns online reflective of their customer bases.

Marketing 246
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

Then have those team members present their experiences to the broader group. Start a Slack channel or whatever internal system you use to track these things. Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors. There are so many new reports and webinars.

Article 291
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NRF’s Big Show: Addressing the knowing-doing gap

Steve Dennis

Every year, for the better part of a decade, we have heard speakers talk about how the the channels are blurring, how we are moving to a mobile-first customer journey, how important it is to root out friction in the customer experience, how data must be leveraged to provide a more personalized experience and on and on.

Vend 98
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Sears: Is The End Finally In Sight For The World’s Slowest Liquidation Sale?

Steve Dennis

When I left Sears in 2003, I was quite pessimistic about the company’s long-term prospects. As leading brands realized that retail was moving to an era of greater customer experience and shopping integration, Lampert set up merchandise categories as warring factions.

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Customer Showcase: Beads in Bulk – Wholesaling Beads Worldwide

Lemonstand

Based in Metro Atlanta, GA, Beads In Bulk has been involved in the wholesale distribution of beads and related products since 2003. Importing beads direct from manufacturers enables them to provide price savings direct to their wholesale customers, who buy in bulk. “ How are you growing your online sales?

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How Revolve Uses Personalization to Help Customers Find That One-in-a-Million Dress

Sailthru

Michael Mente, Revolve’s cofounder and co-chief executive officer, has said personalization is driven by “data from analysis of thousands of styles, dozens of attributes per style,” combined with data gleaned from customer interactions. Revolve incorporates an easy-to-scroll “recently viewed” dashboard that is integrated across channels.

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Camping with an eCommerce Venture Capitalist

eCommerceFuel

Andrew : Did you do that just because you guys couldn’t control the whole customer experience. So Zappos did that…yes, because they couldn’t control the customer experience. In 2003, getting anyone to ship anything was a foreign concept. And the channel distribution? Was that why?