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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

Marketing 228
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

Today’s marketers are dealing with new data challenges from changes in consumer behavior, government regulation and tech company policies. Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors. There will be new metrics and KPIs.

Article 228
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Making The Case For American Dream As The ‘Ultimate Experience Center’

Retail TouchPoints

“We built it as an experience center, and we like to call it the ultimate experience center ,” said Ghermezian during a recent World Retail Forum webinar moderated by Dan Hodges, CEO of Consumers in Motion. It allows them to extend that experience into their home. ”. West Edmonton Mall and Mall of America, respectively).

eCommerce 168
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What is American Dream — and What Does it Want to Be? RTP Editors Weigh In

Retail TouchPoints

All eyes and ears have been on American Dream since the project’s initial proposal in 2003. Initially dubbed Meadowlands Xanadu , the mega-mall-slash-experience-center has been a point of debate for industry players and New Jersey residents alike. Just how long will the project take to complete?

Retail 228
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NRF’s Big Show: Addressing the knowing-doing gap

Steve Dennis

Every year, for the better part of a decade, we have heard speakers talk about how the the channels are blurring, how we are moving to a mobile-first customer journey, how important it is to root out friction in the customer experience, how data must be leveraged to provide a more personalized experience and on and on.

Vend 98
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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. We want to bring convenience to the end consumer.

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How ThriftBooks Flipped the Script on Book Resale by Focusing on Community Instead of Price

Retail TouchPoints

Since its launch on Amazon in 2003, ThriftBooks.com has gone on to become one of the world’s largest online independent used booksellers, and has sold more than 250 million books across 160+ countries. But with those investments] we focus on what is going to make a better consumer experience.

Books 241