IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!
ROI Revolution
JUNE 7, 2018
At the time (2010), this was unheard of. The first step they outlined was how to develop your strategy around customer events and define opportunities by making some educated assumptions as to why those events occurred (ie, abandonment, purchases, subscriptions, etc). Less than 1% of overall glasses sales were online.
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