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Bath & Body Works Taps Unilever Veteran as New CEO

Retail TouchPoints

She first joined Unilever in 2011 as EVP, Personal Care North America where she oversaw a portfolio of more than 20 personal care brands and helped Unilever’s haircare business achieve U.S. Boswell went on to lead Unilever UK & Ireland and eventually became President, Customer Development for Unilever U.S.A.,

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Shopping Cart Checklist – What to Look For in a Checkout Experience

GetElastic

Author's Note: This is an update to a post originally published in May 2011 and has been edited for relevancy. Seamless Multi-brand or Multi-geo. When multiple brands co-exist the cart/checkout process should look seamless to the customer. Deliver unique customer experiences. Check out Demos. Move to Later.

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The Digital Last Mile: How Behavior Personalization And Globalization Are Key To Survival In The Post-COVID Era Of E-commerce

Retail TouchPoints

According to McKinsey “What consumers value is truly shifting, and so is their channel choice. The universal way to increase sales is to ensure the satisfaction of your customer and, most importantly, provide what your customers are looking for. The shifts to digital will be permanent. [I He is also Chairman of Matrak.

eCommerce 156
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Magento vs WooCommerce: An in-depth comparison

Omnisend

No matter which platform you choose, you can automate your marketing and effortlessly provide excellent customer experiences with Omnisend. . This is true despite being a younger platform, having launched only in 2011. WooCommerce vs. Additionally, unlike WooCommerce, Magento offers robust multi-store management features.

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30 B2B ecommerce experts to follow

GetElastic

Brady Behrman , CEO & Founder, Punchout2go After 20 years in the web development business, Behrman co-founded PunchOut2Go in 2011 and quickly grew it into a global company, supporting organizations in 39 countries (on 6 continents). Twitter LinkedIn. He’s past B2B award winner and featured keynote speaker. Twitter LinkedIn.

B2B 163
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Yotpo Review and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

The bottom line: It’s a given that customers will read online reviews before deciding on a product Just look at popular online marketplaces, for instance. Most products display positive, negative, and mediocre reviews posted by real-life customers. Needless to say, glowing reviews help ecommerce businesses attract customers.

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It’s just about time for full-on panic at J.C. Penney

Steve Dennis

In 2011, after more than a decade of (at best) mediocre performance, the company brought in Ron Johnson from Apple as its new CEO. First, under Johnson, the company essentially fired one-third of its customers through a series of bone-headed moves. It’s been a long sad slog for J.C. For the most part, it hasn’t happened.