From Store #1 to Store #300, Warby Parker Keeps its Eyes on the Prize
Retail TouchPoints
JULY 8, 2025
Sandy Gilsenan By 2013 Warby Parker was ready to open its first brick-and-mortar store, in NYC’s SoHo neighborhood. Step into a time machine and travel back 15 years, to the debut of (then) digital pure-play eyewear retailer Warby Parker.
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