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How Contextual Commerce Improves Customer Loyalty

Optimizely

Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. Buyable pins on Pinterest, which have been around since 2015. How can contextual commerce improve loyalty? The post How Contextual Commerce Improves Customer Loyalty appeared first on Zaius.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Improve accessibility with refined features and added support for attribute selectors and pseudo-class support. Add animation to emails.

Marketing 240
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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Jewelry & Accessories Ecommerce Site Design

BigCommerce

Comparing 2015 to 2016 we have had a 11x increase in sales! Our team provides a high quality customer service to both B2C and B2B. With a large increase in new products, styles & colors, a major improvement to the site was allowing for product sorting. As told to BigCommerce by Brendon Lee, Lovoda. Anchor and Crew.

Jewelry 276
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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402
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Ecommerce Statistics

Ecommerce Platforms

63% of CMOs believe ROI will be the “most important measure of their success” by 2015. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 Hubspot, 2015). Statista, 2015). W3Techs,2015).

eCommerce 187
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Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

BigCommerce

Improve operational efficiency. Pitney Bowes published their 2015 Holiday Shipping Survey in the last week and it makes for an interesting reading. Be agile, learn, improve and iterate. Rakuten: Asia, especially Japan, though the company is expanding outside of Asia as well, B2C marketplace. Increase average order value.