Ecommerce KPI Benchmarks (October 2016)
Store Growers
OCTOBER 12, 2016
Sales channels (by revenue). Source: Channel Pilot presentation. This chart shows some alternatives to the tried and true channels. Source: Monetate Ecommerce Quarterly (Q2 2016). Google PPC. Facebook PPC. For most channels, they convert more than DOUBLE the rate of the other stores. Direct: $123.79.
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