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Ecommerce KPI Benchmarks (October 2016)

Store Growers

Sales channels (by revenue). Source: Channel Pilot presentation. This chart shows some alternatives to the tried and true channels. Source: Monetate Ecommerce Quarterly (Q2 2016). Google PPC. Facebook PPC. For most channels, they convert more than DOUBLE the rate of the other stores. Direct: $123.79.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

After all, eBay has a total 167 million shoppers, whom of which spent $84 billion in 2016 alone. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. It’s much easier to get set up on. Get started now.

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Restrict data to the top-performing Google Shopping channel, and the mobile revolution has already arrived. Desktop text ad CTR has fallen by nearly 25% Y/Y according to our Q1 2016 data. The post Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled appeared first on ROI Revolution.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X

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Multichannels: Not Just for TV

ChannelAdvisor

It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. How do the Channels Interact With and Affect Each Other?